Communication

Berklee College of Music

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	Hongik University
Designer	Geon Kim
English	Berklee College of Music is a music education institution that focuses on practical music. And it was designed to reveal the identity of Berklee College of Music. The typo of the logo consists of a rectangular bar. This is inspired by the design common in music editing programs, which is used by practical music. The overall design was designed by reflecting popularity and creativity, which are the characteristics of practical music. Also logo was used to freely express each square element of typo by adjusting square of logo, just as 'Berklee' students freely deal with musical instruments and music editing programs.
Native	버클리 음악대학은 실용음악을 중점적으로 다루는 음악 교육기관으로 버클리 음악대학의 정체성을 드러낼 수 있도록 디자인하였습니다. 로고의 타이포는 직사각형의 막대로 구성되어 있으며, 실용음악에서 사용하는 음악 편집 프로그램에서 흔히 볼 수 있는 디자인에서 영감을 얻었습니다. 실용음악의 특징인 대중성과 창의성을 반영하여 전체적인 디자인을 디자인하였습니다. 또한 로고 측면에서는 버클리 음악대학 학생들이 악기와 음악 편집 프로그램을 자유롭게 다루듯이 로고 안의 사각형을 자유롭게 조절하여 타이포의 각 사각형 요소를 통해 로고를 자유롭게 그래픽적으로 표현할 수 있도록 디자인하였습니다.
Positive Comments
Judging Comments	The Berklee College of Music concept design by Geon Kim was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its innovative logo that encapsulates the essence of practical music education. The jury was impressed with how the design integrates elements from music editing programs into the typography, reflecting Berklee's focus on practicality, popularity, and creativity, and allowing for a dynamic expression of music akin to the freedom Berklee students have with their instruments and software.

1. in Space
   

   Blazing Night

2. in Space
   

   Tokyu Ikegami Line Nagahara station

3. in Communication
   

   INSOUND

4. in Space
   

   Eclipse

5. in Communication
   

   Exlicon MX A drawing tool without boundaries

6. in Space
   

   WHITE LINE

7. in Communication
   

   lalaif

8. in Communication
   

   NILTO

9. in Space
   

   CLOUD SHADE

10. in Space
    

    Elite Dental Clinic

11. in Space
    

    Key Of The Maze

12. in Space
    

    Working In Progress X GPU

13. in Industrial
    

    PRO Feeding Series

14. in Space
    

    Mito City Shimoirino Health Promotion Center

15. in Space
    

    48 VILLANS

16. in Communication
    

    Ding OS Collaborative Computing OS

17. in Space
    

    Flow Of Silence

18. in Space
    

    project SY

19. in Communication
    

    Shroom

20. in Space
    

    DAY NIGHT De Legno

21. in Space
    

    Enchanted House

22. in Space
    

    House to Live with Art

23. in Communication
    

    Columbia New character IKKI

24. in Space
    

    TWINKLE MOON

25. in Communication
    

    Sine AI

26. in Communication
    

    BURNOUT SYNDROME THERAPY

27. in Industrial
    

    Candle Go

28. in Space
    

    WASTE PAVILION

29. in Industrial
    

    GITD

30. in Communication
    

    After

31. in Communication
    

    Heineken Talk Label

32. in Industrial
    

    Birdhouse Toothpick Box

33. in Industrial
    

    Aircraft deicing equipment

34. in Communication
    

    Eco Friendly Dolmen

35. in Communication
    

    Suwon Hwaseong branding project

36. in Communication
    

    BEAM Light Pollution Data Visualization

37. in Industrial
    

    REall

38. in Communication
    

    EDUKOCCA Brand eXperience Design

39. in Space
    

    Wangqing Stone Showroom

40. in Space
    

    Zhengfang Nanwan Sales Center

41. in Communication
    

    Artiant Hub Branding Design

42. in Space
    

    Shanxia Fire Station

43. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

44. in Communication
    

    VRIN 3D

45. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

46. in Space
    

    H Eye Planter

47. in Space
    

    Weaving Nature x Human Garden

48. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

49. in Communication
    

    361 degree kids Jump Rope Limited Packaging

50. in Industrial
    

    GROHE Pure RO System

51. in Industrial
    

    RainClick Combing Hand Shower

52. in Space
    

    Negative 45

53. in Industrial
    

    kyu cloth

54. in Space
    

    Inner Garden Hotpot in Chengdu Talent Hub

55. in Space
    

    WATER EV Charging Station

56. in Communication
    

    Plu packaging design

57. in Space
    

    Staircase

58. in Communication
    

    BEVERCITY brand design

59. in Industrial
    

    MESH PAN

60. in Space
    

    The Dusk

Designed by sketchbooks.co.kr / sketchbook5 board skin