Country | Cambodia |
---|---|
Year | 2024 |
Award | GOLD WINNER |
Client | Kumae Banana Paper Products Co., Ltd. |
Affiliation | KIT DESIGN FARM |
Designer | Yoshihiro Kitayama |
English | Ashi paper is result of combination between 70% banana fiber and 30% recycled bottle fiber.“Ashi” products are water resistant, up-cycling, long lasting and handmade our products that are proudly made by former workers at the dump site.We make products such as pouches, coasters and postcards made of paper printed with over 50 graphics inspired by Cambodia’s nature and culture.“Ashi” is a brand as souvenirs for tourists in Siem Reap. We aim to create products that recollecting emotions and excitement of Cambodia.We make everything from materials to products in a village.We are spreading of bringing the real “made in Cambodia” to the world. |
Native | 「亜紙」はバナナペーパーに独自の方法で加工を施し、耐久・耐水性を加えたkumaeが開発したオリジナルの新しい紙素材です。一枚ずつ手で漉いた紙に、カンボジアの自然や文化、伝統、暮らしなどからインスパイアされた50種類を超えるグラフィックを印刷して、ポーチやコースター、カードケース、ポストカードなどのプロダクトをつくっています。「Ashi」はシェムリアップで観光客へ向けたお土産ブランドとして展開していて、カンボジアへ訪れて感じたワクワクやドキドキをふっと思い出す、そんなプロダクトを目指しています。 またメイド・イン・カンボジアのモノがまだ少ない中、素材から商品までシェムリアップのゴミ山の側にある小さな村でつくりながら、本物のメイド・イン・カンボジアを世界へ発信しています。 |
Website | kit-design.jp |
Positive Comments | |
Judging Comments | The Banana Paper Projects "Ashi" by Yoshihiro Kitayama received the 'Gold Winner' at the Asia Design Prize 2024 for its innovative use of sustainable materials, combining banana fiber with recycled bottle fiber to create water-resistant, upcycled products. The jury highlighted the project's social impact, employing former dumpsite workers to handcraft items that capture Cambodia's nature and culture, embodying the essence of "made in Cambodia" and offering tourists meaningful souvenirs while promoting environmental sustainability. |
Blazing Night
Tokyu Ikegami Line Nagahara station
INSOUND
Eclipse
Exlicon MX A drawing tool without boundaries
WHITE LINE
lalaif
NILTO
CLOUD SHADE
Elite Dental Clinic
Key Of The Maze
Working In Progress X GPU
PRO Feeding Series
Mito City Shimoirino Health Promotion Center
48 VILLANS
Ding OS Collaborative Computing OS
Flow Of Silence
project SY
Shroom
DAY NIGHT De Legno
Enchanted House
House to Live with Art
Columbia New character IKKI
TWINKLE MOON
Sine AI
BURNOUT SYNDROME THERAPY
Candle Go
WASTE PAVILION
GITD
After
Heineken Talk Label
Birdhouse Toothpick Box
Aircraft deicing equipment
Eco Friendly Dolmen
Suwon Hwaseong branding project
BEAM Light Pollution Data Visualization
REall
EDUKOCCA Brand eXperience Design
Wangqing Stone Showroom
Zhengfang Nanwan Sales Center
Artiant Hub Branding Design
Shanxia Fire Station
EZVIZ RE4 Plus Robot Vacuum and Mop Combo
VRIN 3D
EZVIZ EP3x Pro Battery Powered Video Doorbell
H Eye Planter
Weaving Nature x Human Garden
China Mobile RAX3000Me WiFi6 Router
361 degree kids Jump Rope Limited Packaging
GROHE Pure RO System
RainClick Combing Hand Shower
Negative 45
kyu cloth
Inner Garden Hotpot in Chengdu Talent Hub
WATER EV Charging Station
Plu packaging design
Staircase
BEVERCITY brand design
MESH PAN
The Dusk
Designed by sketchbooks.co.kr / sketchbook5 board skin