Communication

Ilsangjeok Cosmetic

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Seoul National University
Designer	Jo Sooyeon
English	Ilsangjeok Cosmetic is a virtual cosmetics brand which is aimed at making pure cosmetics for people to use every day without burden because makeup is a behavior permeating into their daily life. The comfort, simplicity, honesty, mildness, and rightness were chosen as the words that could represent this goal, and the brand visual system that could express these words and the cosmetics package to which it was applied was designed.
Native	일상적 코스메틱은 가상의 화장품 브랜드로, 화장이 사람들의 일상에 녹아들어간 행위이므로 매일 사용하기에 부담 없이 순한 화장품을 만들겠다는 목표를 지녔다. 이러한 목표를 대표할 수 있는 단어로 편안함, 소박함, 정직함, 순함, 올바름 등을 선정하고 해당 단어들을 표현할 수 있는 브랜드 시각체계와 이를 적용한 화장품 패키지를 디자인했다. 워드마크는 정사각형태의 골격에 각 글자를 맞추고 제한된 각도와 곡률의 선만을 사용하여 정직하고 올바른 느낌을 냈으며, 끝이 둥글고 가는 획을 사용하여 순한 이미지를 표현했다. 또한 브랜드 마크와 패키지에 글자 외의 장식을 배제하여 소박한 느낌을 냈다.

1. in Industrial
   

   MULTIFUNCTIONAL

2. in Communication
   

   세결 SEGYUL

3. in Communication
   

   Geongang-won Darin

4. in Industrial
   

   Momo

5. in Communication
   

   Nomad Charmer

6. in Communication
   

   LIPACK

7. in Industrial
   

   Car clothing steamer

8. in Industrial
   

   90 anti dust drill

9. in Space
   

   CORE OF MEMORY

10. in Industrial
    

    Travel razor

11. in Industrial
    

    Mini Mobile Stage

12. in Industrial
    

    Leading Dancer

13. in Industrial
    

    Bite To Clean

14. in Industrial
    

    Marvel Go

15. in Industrial
    

    Missing And Missing

16. in Communication
    

    Ilsangjeok Cosmetic

17. in Industrial
    

    Hidden time

18. in Industrial
    

    Seasoning series design

19. in Space
    

    Cafe 3rd Person

20. in Space
    

    Madam Platinum

21. in Communication
    

    ANKO Brand Design

22. in Space
    

    Byton Production Base Office

23. in Space
    

    La-cubo

24. in Industrial
    

    The Route 7 Sports Facility

25. in Industrial
    

    CONCHIC

26. in Industrial
    

    ROBO&SSOUL COFFEE

27. in Space
    

    Pure Essences

28. in Communication
    

    Burning Snow

29. in Industrial
    

    WINDSTICK

30. in Industrial
    

    SILLYMANN JUMONY 550ml

31. in Industrial
    

    Neuron T-ONE

32. in Industrial
    

    EasyFLO Collection

33. in Industrial
    

    DCP Project x Suwon

34. in Industrial
    

    FidgetFingerFitness

35. in Industrial
    

    ENERGY Gift mini

36. in Space
    

    Urban Alice

37. in Communication
    

    Smart Leaflet

38. in Industrial
    

    Tea Gauge

39. in Industrial
    

    VTDI

40. in Industrial
    

    N FERA Sport SU2

41. in Space
    

    A White Prelude

42. in Space
    

    C.W. House

43. in Space
    

    Nantong Ruyuan•Sishui Guitang

44. in Communication
    

    Forpet Dog Food

45. in Space
    

    Taicang•feiliyundi

46. in Space
    

    HuiSheng lanhai

47. in Space
    

    The rhythm of metal

48. in Space
    

    The Obsessed Perfectionism

49. in Industrial
    

    Frame Chair

50. in Space
    

    Wooden cabin hotel

51. in Space
    

    Designing for Hiding

52. in Space
    

    GAOBU BOOK HOUSE

53. in Communication
    

    transient matter

54. in Communication
    

    Lushan Yunwu Tea

55. in Communication
    

    Top Tea House

56. in Industrial
    

    Roku

57. in Industrial
    

    Car Bridge

58. in Industrial
    

    Electric Maintenance Training

59. in Industrial
    

    OXYGENE

60. in Industrial
    

    D.BLOCK

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