Communication
2024.02.06 10:29
Xitst
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| Country | Korea |
|---|---|
| Year | 2024 |
| Award | WINNER |
| Client | Xitst Corp. |
| Affiliation | Design Astrein and Xitst Corp. |
| Designer | Doeun Kang, Sungho Kim |
| English | Recently, many people are threatened by various stresses due to social problems, issues, and pandemics occurring around the world. Because of this, not only young people but also the elderly are feeling mental depression, anxiety, and suicidal thoughts, and are looking for a helping hand to solve their fundamental problems. In response, this branding project aims to develop a brand that users can trust and trust with the aim of solving sustainable problems through artificial intelligence AI and contents provided by experts. |
| Native | 최근 전세계적으로 일어나고 있는 사회적문제와 이슈, 팬데믹 등으로 인하여 많은 사람들이 다양한 스트레스들로부터 위협 받고 있습니다. 때문에 청년들 뿐만 아니라 노인에 이르기까지 정신적인 우울과 불안, 자살충동을 느끼고 있으며 자신의 근본적인 문제 해결을 위해 도움의 손길을 찾고 있습니다. 이에 본 브랜딩 프로젝트는 인공지능AI와 전문가가 제공하는 콘텐츠를 통해 지속가능한 문제해결을 목표로 이용자들이 신뢰할 수 있고 믿을 수 있는 브랜드를 개발하고자 합니다. 그리고 더 나아가 단발성의 브랜드로고 제작이 아닌 기업의 방향성과 본질적인 철학과 가치 등을 정립하여 지속가능한 글로벌 브랜드를 만드는 것에 초점을 두고 본 프로젝트가 추진 되었습니다. |
| Website | https://www.design-ast.com/ |
| Positive Comments |
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| Judging Comments | This branding project addressing mental health through AI and expert-driven content has earned acclaim for its innovative approach to providing support for depression, anxiety, and suicidal thoughts. Recognized for creating a trustworthy brand focused on sustainable mental health solutions, it stands out for its empathetic response to widespread societal issues. |
| No. | Category | Subject | Affiliation |
|---|---|---|---|
| 1908 | Space |
CLUB EFETE GATE DESIGN
|
HL D&I Halla & DESIGN GRU A&I Corp. |
| 1907 | Space |
Shenyang Shengjing Longcheng Renovation
|
East China Architecture Design & Research Institute Co., Ltd. |
| 1906 | Space |
SKY MISSION series YOKOHAMA TSUZUKI HOUSE
|
PRINCIPAL HOME Co., Ltd. |
| 1905 | Space |
SKY MISSION series YOKOHAMA AOBA HOUSE
|
PRINCIPAL HOME Co., Ltd. |
| 1904 | Industrial |
Ultra Light Pacifier
|
Goodbaby Child Products Co., Ltd. |
| 1903 | Space |
Wave Whisper
|
Powerlong Real Estate Holdings Limited Co., Ltd. |
| 1902 | Communication |
Pearfect
|
Design Astrein & Lab to Bottle Corp. |
| 1901 | Space |
PowerChina City of Inspiration Sales Center
|
DESMOOD |
| 1900 | Space |
Taiwan Ajinomoto Office
|
Daking interior architecture |
| 1899 | Space |
SQUARE GARDEN
|
HL D and I HALLA Designallee Co., Ltd. |
| 1898 | Communication |
SIMPLICITEA
|
Cool Mai Design |
| 1897 | Industrial |
ZKT9 AI
|
ZHE JIANG AOTIN ELECTRIC APPLIANCES Co., Ltd. |
| 1896 | Space |
Residence Q
|
HSID studio |
| 1895 | Space |
LONGFOR XIAN GLORY OF GALAXY EXHIBITIONCENTER
|
Das Design |
| 1894 | Space |
Hillstate e Pyeonhansesang Munjeong Gateway
|
HYUNDAI ENGINEERING CO LTD & DL E&C |
| 1893 | Space |
The Heart Warming Glow
|
Muyi Creation |
| 1892 | Industrial |
RainSwitch Power Jet Hand Shower
|
American Standard |
| 1891 | Industrial |
Kubota Glass
|
Kubota Pharmaceutical Holdings Co., Ltd. |
| 1890 | Communication |
itsWell brand design
|
ohSeven design Co., Ltd. |
| 1889 | Communication |
OPENPATH Brand design
|
Duotone Co., Ltd. |
| 1888 | Space |
Clarity Satisfaction
|
E WA Interior Decoration Design Project Co., Ltd. |
| 1887 | Space |
Tranquility of Provence
|
Limo Design |
| 1886 | Space |
AI Blockiverse
|
Harvard University |
| 1885 | Communication |
Cemeteries Matter
|
|
| 1884 | Communication |
Bamboo
|
SHIRYU TAKAHASHI |
| 1883 | Communication |
Jummyo Brand Identity design
|
JDNS Design |
| 1882 | Industrial |
The wave wall shelf
|
seino takashi design |
| 1881 | Industrial |
Hellomet
|
KONKUK University Glocal Campus |
| 1880 | Communication |
Space Olympics Brand Identity Design
|
Sungshin Womens University |
| 1879 | Communication |
met
|
4met |
| 1878 | Communication |
GyeongNam International Liquor Fair
|
Hongik University and Sangmyung University |
| 1877 | Communication |
META FEEL
|
Sejong University |
| 1876 | Industrial |
Trolley Trunk
|
School of Design Dalian Minzu University |
| 1875 | Industrial |
Refugium
|
Sangmyung university |
| 1874 | Industrial |
Paper glucometer Kit
|
Konkuk University Glocal campus |
| 1873 | Industrial |
Warmie
|
Shih Chien University |
| 1872 | Industrial |
GENTROAD
|
Incheon National University |
| 1871 | Communication |
PILM
|
Kyonggi University |
| 1870 | Industrial |
Barrier Free Sink for One Handed
|
Hongik University |
| 1869 | Industrial |
AllEcho
|
Politecnico di Milano |
| 1868 | Industrial |
Power Pillar
|
Ming Chi University of Technology |
| 1867 | Industrial |
biron
|
Chung Ang University |
| 1866 | Industrial |
Hot hot sofa
|
JUN WANG STUDIO |
| 1865 | Industrial |
Food Styler
|
Coozin & 250 Design |
| 1864 | Communication |
MIIN SILOK BRAND IDENTITY
|
YNL DESIGN Co., Ltd. |
| 1863 | Space |
A Home that Embodies a Family Dreams
|
2udesign&fairymellos |
| 1862 | Communication |
Arko Art Center
|
Arko Art Center |
| 1861 | Space |
RAEMIAN Sunken Moss Garden
|
Samsung C and T Engineering and Construction Group Corp. |
| 1860 | Space |
Mormro
|
jjssbros Pte |
| 1859 | Communication |
There is no special method
|
Slty Inc Inc. |
| 1858 | Communication |
Here and Somewhere
|
HYUNDAI E&C |
| 1857 | Space |
Let journeythrough Asia
|
JOOSUNG DESIGNLAB, ⓒACCF BHT01 |
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