Communication

Hokuriku Kawara Branding

Extra Form

Country	Japan
Year	2024
Award	WINNER
Client	Hokuriku Kawara Co., Ltd.
Affiliation	TANABE CONSULTING Co., Ltd.
Designer	Akihiro Sugiyama, Kazuhiro Taketsuna
English	Hokuriku Kawara Co., Ltd. is a general exterior construction company specializing in roofing and exterior construction. With the mission of preserving the beautiful scenery of Hokuriku for future generations, we are contributing to the development of the local community. Our branding revolves around animation to express the goodness of renovation with friendly and easy-to-understand expressions. In the animation, the girl's candid impression of the wonderfulness of the house that has been renovated and reborn is appealing.
Native	株式会社北陸カワラは、屋根・外壁工事を特長とする総合外装業の会社です。北陸の美しい景観を未来に残すというミッションを掲げ、地域社会の発展に貢献しております。ブランディングのコミュニケーションの中心にアニメーションを採用し、親しみやすくわかりやすい表現でリフォームの良さを表現しております。アニメーションでは、リフォームをして生まれ変わった家の素晴らしさを、女の子の素直な感想で訴求しており、「リフォームって、すごいね。お家が新しくなったみたいだね。」という一言が印象的に残るように全体を構成しました。ブランディングはWEBやテレビCMや新聞広告など幅広いメディアで展開をし、アニメーションが使用できない媒体では、中心的な登場人物の女の子を主役としてビジュアルで訴求し、全体的なイメージがブレずに浸透するようにプランニングしております。
Positive Comments
Judging Comments	The branding strategy of Hokuriku Kawara, featuring engaging animation, was highly praised for effectively conveying the beauty and value of renovation in a relatable and accessible manner, while also highlighting the company's commitment to preserving the local Hokuriku landscape for future generations.

1. in Space
   

   MOUNTAIN LIVING

2. in Space
   

   Room With A View

3. in Space
   

   Enchanting Haven

4. in Industrial
   

   Durable Soundproof Timber Door

5. in Space
   

   That is good enough

6. in Space
   

   Exclusive Aesthetics

7. in Space
   

   Revamp HK Intangible Cultural Heritage Centre

8. in Communication
   

   The Pola and the Lightning Dinosaur Series

9. in Space
   

   Ployground for Preschoolers

10. in Space
    

    CRRC History Cultural Street Exhibition Hall

11. in Space
    

    DANCING RIBBON

12. in Space
    

    The Heart Of It All

13. in Communication
    

    Chansol Korean Medicine Brand Identity Design

14. in Space
    

    A hundred flavors

15. in Communication
    

    Hokuriku Kawara Branding

16. in Space
    

    Perth Apartment

17. in Communication
    

    Metaverse NFT Project Hon

18. in Space
    

    Gu Bei Private Residence

19. in Space
    

    Timemory

20. in Space
    

    Subtle lighting

21. in Space
    

    THIDAMOON

22. in Space
    

    Hue Memorial park BonHyangJeon

23. in Industrial
    

    PIEZO Physical Complex Therapy Device System

24. in Space
    

    Red brick Courtyard House

25. in Space
    

    Lively Classic

26. in Space
    

    Tower in the Cloud

27. in Space
    

    Tan Charm Geometric Feature

28. in Communication
    

    2nd Taiwan Film Festival in Toronto

29. in Communication
    

    Babeldream cafe brand identity renewal design

30. in Space
    

    Keep Feeling Art Center

31. in Industrial
    

    Assemble Leg Orthosis

32. in Communication
    

    Asan Korea First Hot Spring City

33. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

34. in Space
    

    SHENZHEN 8 MALL

35. in Space
    

    Wenxi Yihaoyuan Clubhouse

36. in Space
    

    KZ MOBILITY Parking Lot

37. in Communication
    

    Power Energy Systems Visualization Platform

38. in Space
    

    Future Deja Vu

39. in Industrial
    

    Dewy

40. in Communication
    

    Uterus examiner

41. in Industrial
    

    TAPERED STOOL

42. in Communication
    

    Manmool

43. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

44. in Communication
    

    Ofmom Formulamate

45. in Space
    

    line in old town

46. in Industrial
    

    Q Switch Nd YAG

47. in Space
    

    Sunshine Rhythm

48. in Space
    

    Hsing Tian Kong Moral Education Classroom

49. in Space
    

    Pingtungs Civic Park Inclusive Playground

50. in Space
    

    Wabi sabi Elegance

51. in Space
    

    DEKTON AND COSENTINO PAVILION

52. in Space
    

    Bellagio

53. in Space
    

    Pandora Box

54. in Communication
    

    IOC of Tongji Hospital

55. in Space
    

    MORE THAN SIMPLCITY

56. in Space
    

    Between line and structure

57. in Space
    

    Sparkling cloud

58. in Space
    

    Divine Afflatus

59. in Communication
    

    ANBD Tokyo Exhibition 2023

60. in Communication
    

    hashi

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