Communication

Golden Brushstrokes on Azure

Extra Form

Country	China
Year	2024
Award	GRAND PRIZE
Affiliation	CHJ Jewellery
Designer	TANG Haiqing, CHEN Danyuan, LIN Yunzhe, Alex
English	The design of the packaging is inspired by China's intangible cultural heritage, the craft of "hua si xiangqian" (flower wire inlay), which embodies the auspicious culture of "meaningful symbols bring good fortune". It presents classic cultural imagery such as "carp jumping over the dragon gate", "hundred flowers competing for beauty", and "phoenixes and dragons dancing", showcasing the collision of Chinese aesthetic philosophy with modern fashion art. We take hua si (flower wire) as the foundation to protect and innovate tradition, reflecting the brand's romantic eastern inspiration。
Native	花鸟相涧，金丝入画。包装设计由中国非物质文化遗产——花丝镶嵌工艺启发灵感，传承“图必有意，意必吉祥”的祥瑞文化，于包装上呈现“鲤跃龙门”“百花争艳”“鸾飞凤舞”等经典文化意象图景，包装以新思承经典，汲取传统文化，糅粹于当代审美，同时将延绵千年的非遗花丝技艺进行，跃然展现了中国美学哲思与现代时尚艺术的碰撞。整体以蓝金搭配为色调，强烈的色彩对比巧妙展现了深邃优雅与摩登夺目的完美契合。限定礼盒设计独具匠心，古典雅致双开门八边形外观结构，内嵌灯光与观赏性立体金片相映成辉，内里压印枣花锦图案绸缎，使文化传承更富有温度和收藏价值。我们许以花丝为承，护传统新生，焕新非遗，体现品牌浪漫的东方遐思，再造东方时尚新境撷寰宇之色。
Positive Comments
Judging Comments	"Golden Brushstrokes on Azure" by CHJ Jewellery, awarded the 'Grand Prize' at Asia Design Prize 2024, stands out for its innovative fusion of traditional Chinese craft "hua si xiangqian" and contemporary design elements. The jury was captivated by how the packaging design not only pays homage to China's intangible cultural heritage but also translates these traditional motifs into a modern fashion statement, reflecting the brand's commitment to preserving tradition while pushing the boundaries of modern aesthetics. The inclusion of auspicious symbols and classic cultural imagery, reinterpreted with a modern twist, was particularly praised for showcasing an elegant blend of history and modernity, thereby setting a new standard for luxury packaging design.

1. in Space
   

   Grayscale of Light

2. in Communication
   

   Sauce Expert

3. in Communication
   

   Project Echo

4. in Space
   

   Space 5 point 7

5. in Space
   

   bibu pet store

6. in Communication
   

   Zaishengdao Rice Packaging Design

7. in Industrial
   

   Plani

8. in Communication
   

   Butak Care app services for care workers

9. in Industrial
   

   Seal Built with Native Soil

10. in Communication
    

    Prejudice

11. in Industrial
    

    Carry On

12. in Communication
    

    Origami Amenities

13. in Communication
    

    History and Legend of Gangneung

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Communication
    

    Concept ARC Dual Flush Valve

16. in Space
    

    Mist Garden

17. in Space
    

    H Wave Wall

18. in Industrial
    

    cocoda chair

19. in Space
    

    Quanzhou Experimental Middle School

20. in Communication
    

    Midea Industrial City smart operation of IOC

21. in Space
    

    IOC of Jingzhou factory

22. in Space
    

    Boundless Boundaries

23. in Communication
    

    MY CHOICE Visual Branding

24. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

25. in Communication
    

    TL BRAND DAY in NC PARK

26. in Communication
    

    NCSOFT Leaders Kit

27. in Communication
    

    Welcome FG Seasons Greetings Pack

28. in Space
    

    Ribbon House

29. in Space
    

    Mancave

30. in Industrial
    

    Ecological friendly multifunctional felt bag

31. in Communication
    

    Matsu HandPulled Noodle Brand Design

32. in Communication
    

    TOLOKAH Brand Design

33. in Communication
    

    Tuntex Branding

34. in Space
    

    Chengdu MINI Showroom Complex

35. in Space
    

    Bamboo House

36. in Space
    

    Birch Forest

37. in Space
    

    Stream Office

38. in Communication
    

    Smart Home Network Wall Pad HDHN4000

39. in Communication
    

    Sunforest

40. in Communication
    

    XIJIAJIA An AI Digital Human

41. in Communication
    

    Breeze White

42. in Communication
    

    AIOT Smart Park Integrated System

43. in Communication
    

    4paradigm Sage HyperCycle CESS

44. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

45. in Space
    

    My Boundary

46. in Communication
    

    60 year memories of WAN CHUAN HSING

47. in Communication
    

    Smart Home Solution System HDHN 4000SET

48. in Space
    

    Daotianyi Moutain Hotel

49. in Space
    

    House in Niigata

50. in Communication
    

    DNAKE Sapphire Series

51. in Space
    

    DNAKE Smart Central Control Screen Knob

52. in Space
    

    Maguro

53. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

54. in Space
    

    BTS

55. in Communication
    

    EYEV

56. in Communication
    

    Ridiculous Car Crashing New Media Art

57. in Communication
    

    THE WEE THINGS

58. in Communication
    

    Hand in hand family fruit

59. in Communication
    

    HWARANG

60. in Industrial
    

    COS Conveyer

Designed by sketchbooks.co.kr / sketchbook5 board skin