Communication

ZERO Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sejong University
Designer	Ho Sub Park
English	Currently, one-third of South Korea raises pets. In line with this, many pet products are being supplied to the market.However, consumers are always exposed to harmful products.We propose a pet brand to these consumers.The logo is designed using the law of closure in which a dog bites 0 and metaphorically indicates that it is not harmful at all.In Korea, it is legally difficult to display 0%, but simple dog illustrations combined with logos break away from these restrictions and instill familiarity. Inspired by Herbert Flubalin's Avant Garde Godic, we made a font dedicated to brands that symbolizes wit, innovation, and a spirit of challenge.
Native	대한민국은 현재 1500만 반려가구 시대이며, 넘치는 수요에 따라 해로운 반려동물 제품들도 과다공급되고 있다. 따라서 불안감을 느끼는 소비자들에게 신뢰와 건강을 추구하고 약속하는 새로운 반려동물 제품 브랜드를 제안한다. 제로 브랜드의 네이밍은 해로운 성분이 0%, 즉 조금도 들어가있지 않다는 뜻이며 소비자들에게 신뢰와 건강을 약속한다. 로고의 형태는 강아지가 숫자 0을 물고 있는 형태를 폐쇄성의법칙에 따라 단순하게 디자인 되었으며 브랜드 컬러는 유쾌함과 친근함을 줄 수 있는 ‘Zero Orange’가 사용 되었다. 0% 라는 것을 강조하며 직접 표기하는 방법은 국내에서 법리적으로 어려운 일이지만 로고와 결합된 패키지의 메인 이미지가 되는 몇 가지의 단순한 강아지 일러스트들은 이러한 표현방식의 제약에서 벗어나게 해주고 제품내의 바리에이션을 나타냄과 동시에, 친근함을 소비자들에게 심어준다. 그리고 Herbert F Lubalin의 Avant Garde Gothic에서 영감을 얻어 위트와 혁신 그리고 도전정신을 상징하는 브랜드 전용 서체를 개발하였다. 이 서체 역시 O를 이미지를 담는 그릇으로 볼수있으며 브랜드 로고가 알파벳 O를 대체하여 조형적으로 뜻과 이미지를 결합시킬수 있는 이 서체의 특징을 강조한다.
Positive Comments

1. in Industrial
   

   A fast applied airbag fixing bandage

2. in Industrial
   

   TenKi Spliced magnetic suction toys

3. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

4. in Industrial
   

   Double Sided Chair

5. in Industrial
   

   Modular Screening Clinic for COVID19

6. in Industrial
   

   NBCQ Sound beach camping lamp

7. in Industrial
   

   The Sound of Length

8. in Industrial
   

   Degradable flowerpots without transplantation

9. in Communication
   

   RunnaB

10. in Industrial
    

    STRIX

11. in Communication
    

    Read The City Symposium

12. in Communication
    

    Wingk app for the visually impaired

13. in Industrial
    

    Highland

14. in Industrial
    

    Smart bedside lamp

15. in Communication
    

    distancE Cafe Brand Identity Design

16. in Space
    

    Changwon Public Library Rebranding

17. in Industrial
    

    Antige Micro needles Therapy System

18. in Industrial
    

    Loven Collection

19. in Industrial
    

    UNION MEDICAL UNIPICO

20. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

21. in Communication
    

    Tmall Autocare Tuning Center

22. in Communication
    

    heen Pinkme Blueme

23. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

24. in Industrial
    

    Single RF needle

25. in Communication
    

    Absolut Lab

26. in Industrial
    

    TRIFIT

27. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

28. in Industrial
    

    Smart Posture Measurement BAREUM series

29. in Communication
    

    Theiere

30. in Communication
    

    Brand Design for LUHA SHOP

31. in Industrial
    

    ENT Medical Chair System

32. in Communication
    

    COCON

33. in Space
    

    KClighting Global Flagship Showroom

34. in Communication
    

    KHASTO Brand Identity

35. in Communication
    

    Scott fabric deodorizers packaging

36. in Communication
    

    Smart Home Network Wall Pad HNF I8240

37. in Communication
    

    WATER APP

38. in Communication
    

    Intelligent Wind Turbine Prediction System

39. in Communication
    

    Smart Irrigation Agriculture Platform

40. in Communication
    

    Packing for CHJ Jewellery products

41. in Industrial
    

    STEADFAST Coffee Brewer

42. in Communication
    

    ANANTI Journey

43. in Industrial
    

    yokun Olfactory Training System

44. in Industrial
    

    PANCOM Hope thermometer campaign branding

45. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

46. in Communication
    

    THE Craving

47. in Industrial
    

    Listener

48. in Industrial
    

    sos balloon

49. in Industrial
    

    FUN TO barbecue integrated box

50. in Communication
    

    Premium makgeolli Weorabi

51. in Communication
    

    GENG TIAN

52. in Communication
    

    WARNING

53. in Industrial
    

    Aunion Objet Multi Plug

54. in Communication
    

    MYCRO BAY

55. in Communication
    

    Artisans of Korea

56. in Communication
    

    build up

57. in Communication
    

    2and4

58. in Communication
    

    ZERO Brand Identity

59. in Industrial
    

    Transper

60. in Industrial
    

    Cozy Time

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