Communication

2and4

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Ewha womans University
Designer	Yerim YUN
English	Travel with Two and Four steps, stay with Two and Four. 2&4 is a hotel brand that focuses on accommodation for pets. In Korea, pets can be accompanied by some hotels, but they are limited, and many accommodations are still not accessible and lack facilities about lots of pets. As a solution, 2 & 4 offers a variety of pet-tailored hotel services. A companion can spend a vacation with a companion animal. Interesting hand-drawn logos and illustrations are applied to all Amenities to create the brand Identity. Like the etymology of brand naming, 2&4 aims for a life in which two feet of a person and four feet of a pet walk together.
Native	2&4(투엔포)는 반려동물과 반려인 숙박 중심 호텔 어메니티 브랜드이다. 많은 호텔에서 반려동물을 동반할 수 있는 서비스를 제공하고 있지만, 여전히 많은 호텔과 숙박시설에서 반려동물 출입이 불가합니다. 출입이 가능하더라도 동반 가능한 동물의 한계가 있으며 반려동물을 위한 시설 또한 부족합니다. 투엔포에서는 이를 해결할 수 있는 다양한 반려동물 호텔 동반 서비스를 제공합니다. 서비스는 반려동물 호텔 어메니티 및 반려동물과 보호자를 위한 프로그램으로 구성되어 반려동물과 반려인이 같이 호캉스를 보낼 수 있습니다.손으로 그린듯한 로고와 재미있는 일러스트는 모든 투엔포의 어메니티에 적용되어 투엔포만의 자유로운 브랜드 이미지를 보여줍니다. 투엔포는 브랜드 네이밍의 어원처럼 사람의 두 발과 반려동물의 네 발이 보폭을 맞추며 같이 걷는 삶을 지향합니다.
Website	yaerim423.com/24
Positive Comments

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