Communication

Columbia New character IKKI

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	SMVD Columbia sports wear korea
Designer	JANG HUN JONG, LEE GUN WOO, SON HO SUNG, YUN CHEOL HYO, KIM JOSEPH
English	We embraced Columbia's nature-centric values, drawing inspiration from moss, a natural guardian with the power to protect ecosystems and purify the environment. Moss has the unique ability to protect ecosystems and purify the environment, making it a force for good. Like the characteristics of moss to protect nature, IKKI has a bag that can contain garbage inside the body. With this concept of a positive influence, we also created a keyring for outdoor 'plogging.' This keyring encapsulates Columbia's identity and allows consumers to join Columbia in preserving nature.
Native	아웃도어 브랜드 컬럼비아의 캐릭터를 이끼로 제작 하였습니다.자연과 컬럼비아는 필연의 존재입니다. 이끼는 생태계 1단계로 피톤치드를 생성하고 분비하며 다량의 미세먼지를 정화해 자연에 선한 영향력을 미칩니다. 자연을 중요하게 생각하는 컬럼비아 기업의 가치와 자연을 보호하며 정화해주는 이끼를 모티브로 선택하게 되었습니다. 컬럼비아 회사에서 일하는 이끼는 자연을 보호하는 가이드로 지연지킴에 앞장 서있습니다. 이끼는 모험을 좋아하며 환경을 사랑합니다.또한 컬럼비아에 새로운 프로모션이나 캠페인이 열리면 지원을 나가는 역할을 하고 있습니다. 자연을 중요하게 생각하는 아웃도어 브랜드 컬럼비아의 가치로 부터 출발하였습니다. 자연에서 흔히 찾아볼수있는 이끼는 생태계를 보호하고 자연을 정화하는 선한영향력을 지닙니다. 컬럼비아는 이점을 주목하여 이끼를 모티브로 캐릭터를 제작하였습니다.자연을 보호하는 이끼의 특성을 사용해서 몸속에서 쓰레기를 담을수 있는 봉투를 가지고 있는 스토리를 가지고있습니다.이를 통해 선한영향력이라는 컨샙으로 야외에서 플로깅을 할수있는 키링 또한 제작하였으며.이 키링은 컬럼비아의 정체성을 담아 소비자는 컬럼비아와 함께 자연을 지킬 수 있게 됩니다.
Positive Comments
Judging Comments	The design concept inspired by moss and its embodiment in both a bag and a keyring for outdoor 'plogging' has been highly praised for its innovative approach to promoting environmental conservation. This project, aligning with Columbia's nature-centric values, effectively marries functionality with environmental activism, allowing users to actively participate in preserving nature. The use of moss as a symbol of protection and purification has been recognized as a creative and meaningful way to reflect Columbia's commitment to sustainability and engage consumers in its conservation efforts.

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