Communication

Top Tea House

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	member
Designer	zhangyu
English	TOP TEA HOUSE is an chain teahouse where people relax and communicate while enjoying tea. The teahouse has a long history in China, and it reaches the properouse period in the Song Dynasty. The famous painting Riverside Scene At Qingming Festival that created by Zhang Zeduan, which vividly depicts the thriving commercial scene, also shows teahouses. According to the teahouse culture, we designed the logo by combining the seal character word tea with the appearance of traditional teahouse buildings, and the fret design has an auspicious meaning of good luck and permanent fortune.
Native	上茶楼是一间连锁茶馆，茶馆是以茶为媒介的消遣和交际的场所，人们在这里品茶、休闲等。茶馆在中国的起源和发展十分悠久，据记载两晋时已有了茶馆，至宋代，便进入了中国茶馆的兴盛时期。张择端的名画清明上河图生动地描绘了当时繁盛的市井景象，其中亦有很多的茶馆。茶馆在广州香港地区多称为茶楼，茶楼已经成为了一种文化符号。我们依据茶楼文化为设计思路，将logo通过篆体茶字结合传统茶楼建筑外观进行设计创作，借以楼角向上诠品牌的发展蒸蒸日上，建筑回纹设计代表吉利永长的吉祥寓意，为了增加品牌视觉体验，更以书法字上茶楼来辅助品牌logo的表现，增加品牌丰富度，用书法字体和logo组合相得益彰。墨绿色突显行业属性，来象征健康舒适的生活状。

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