Industrial

part ea

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Affiliation	Sejong University
Designer	kim kyoung eun
English	It propose the order of consumption for consumers who don't know which dessert flavor to choose from. Afternoon Tea Party's formula is melted to show the separate in the structure. Main package is a 3-layered structure that can pick out flavors from each stage. The graphic motifs symbolized the texture. The first stage presents the texture of the grain bread, the second layer shows the refraction of the sauce, and the third layer presents the molecular structure of sugar in a variety of patterns, visualizing the various flavors. color offers black and white to focus more on fancy desserts.
Native	‘part ea.’는 다양한 디저트 중에서 무엇을 골라 먹어야 할지 모르는 소비자들에게 먹는 순서를 제안함으로써 미각 활동을 풍요롭게 한다. 애프터눈 티파티의 격식을 녹여 분리된 각 단을 지기구조로 보여주고, 분리된 각 단을 의미하는 ‘part’와 개체를 뜻하는 ‘ea.’가 만나 ‘part ea.’라는 네이밍을 갖는다. 먹는 순서는 곡물 베이스의 빵을 시작으로, 소스를 곁들여 먹는 디저트를 먹은 후, 마지막으로 달콤한 스위츠를 먹음으로써 풍부한 미각 활동을 느끼게 해준다. 메인 패키지는 각 단에서 대표 맛을 골라 담을 수 있는 3단 구조이다. 하나씩 포장되는 개별 패키지는 단독으로 제공함과 동시에, 다양한 맛을 즐기기 위한 소비자들에게 트레이에 꽂아 묶음 포장으로 제공된다. 그래픽 모티브는 각 단을 대표하는 디저트를 그룹핑 한 후, 텍스처를 심볼화 했다. 1단은 곡물빵의 질감을, 2단은 소스에 비치는 리플랙션을, 3단은 설탕의 분자구조를 시각적으로 보여줌과 동시에 여러 가지 패턴으로 표현하여 다양한 맛을 시각적으로 보여준다. 칼라는 화려한 디저트에 좀 더 집중 할 수 있도록 블랙과 화이트로 제안한다.

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