Communication

LECLAT Toothpaste

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	TOAON
Designer	Kim Hyemin, Pentree
English	Leclat toothpaste made from natural ingredients has 3 different unique tastes and flavors of champagne which were designed by a skilled perfumer. It is special, safe, and reliable product. The glass-shaped cap reflects a happy time of congratulations. This natural design incorporates the process from the moment of viewing to the moment of use into a sequence. The matt(flat) surface and an angled diagonal sealing tube combines with the cap to create a more beautiful and unique design.
Native	르끌라 치약은 천연 유래 성분에 기반한 유기농 치약으로 믿고 쓸 수 있는 프리미엄 치약입니다. 전문 조향사가 샴페인을 닮은 르끌라만의 세 가지 맛과 향을 구현하고 담아냈을 뿐 아니라, 기쁘고 행복한 순간의 축배와 같은 샴페인 잔 모양 캡은 보는 순간부터 사용하는 순간까지의 과정을 하나의 시퀀스에 담아낸 자연스러운 디자인이며, 투명한 외캡 너머로 보이는 내 캡의 화려한 표면 컬러가 더욱 특별한 느낌을 주는 포인트입니다. 또한, 매트한 표면과 엣지 있는 사선으로 실링 마감한 튜브는 캡과 함께 결합함으로써 르끌라 치약의 독특하고 아룸다운 정체성을 완성해 줍니다.
Website	www.leclat.kr
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