He has designed over 300 products and graphics. After working as a product designer at a Korean electronics company for five years, he went on to study "Design Management" at Brunel University in the UK, where he earned his Ph.D. Upon returning to Korea, he served as a professor in College of Design at Dongseo University for 17 years. As the chief designer at Happycall Co., Ltd., he led a wave of innovation in the kitchen cookware design industry, creating numerous innovative and original designs, including the double-sided pan, which has sold over 10 million units. In 2007, he founded the design company "PRESENT" and developed the "Duri Toddler Potty Cover," which has held the top sales position in the toddler potty field for 10 years. He has since developed unique and differentiated products, achieving annual sales of 10 billion won. Driven by the belief that design can create a better world, he continues to develop new products.