Bryan Angelo Lim is the founder and creative director of Qu’est-ce Que C’est Design, a Singapore-based multidisciplinary studio celebrated for its conceptual depth and avant-garde visual language. With a background in graphic design and a strong interest in art, culture, and philosophy, Lim’s work challenges conventional boundaries and invites discourse through design. His practice explores the intersection of visual communication, spatial narratives, and cultural semiotics—often blurring the lines between commercial design and artistic expression. Under his leadership, the studio has produced branding, publications, and installations that are at once intellectually rigorous and visually provocative. Bryan is a prominent voice in Singapore’s independent design scene and frequently collaborates with artists, curators, and cultural institutions across Asia. As a jury member and lecturer, he brings a critical, future-oriented perspective to contemporary design discourse.