Recognized as one of Taiwan’s Top 100 Designers, he earned numerous domestic and international design awards before entering the design industry and was dubbed by the media as the “Design Prize Hunter.” He has since developed a uniquely creative design style aimed at creating designs that are both approachable and culturally moving. He founded UID CREATE. to help modernize and transform traditional industries in Taiwan. He also launched the [Lucky Rice] product line. In recent years, he has been deeply involved in cultural and creative transformation strategies for industries and cities, aiming to integrate Taiwan’s cultural creativity into urban marketing.