As the founder and creative director of YNL Design, she has been involved in branding for more than 10 years, overseeing over 200 branding projects. Drawing on her experience as an interior designer in Canada, she derives inspiration from various art fields, including fine art, architecture, and interior design. She focuses on every touchpoint of the brand that can be experienced in everyday life. She emphasizes a refined sensibility that goes beyond the brand's benefits, firmly believing that a brand evokes emotions in people. A brand that provides a clear direction and authenticity and connects with customers emotionally has a profound impact on the brand's behavior and the overall consumer experience.