As the founder and creative director of 'lllayer' since 2013. He has overseen more than 200 projects in various sizes and categories ranging from start-ups to small and medium-sized enterprises and large corporations. He has a history of entering college of engineering and transferring to the design department, and through this, he has both rational and emotional thinking. Before designing emotionally, we focus on designing that can actually help businesses based on strategic thinking. The 'lllayer' defines branding as making memories. We consider the experiences with customers as a layer, and we plan and implement them so that they can be stacked one by one. We are working on building experience in the digital environment from brand development, such as rebranding SK's premium apartment brand 'DE'FINE', UI/UX design of LG Electronics' community website 'Jammy', and consumer store construction of global healthcare brand 'Inbody'.