Aya Codama is the founder and creative director of BULLET, a Tokyo-based design and branding studio known for its bold, culturally attuned visual strategies. With a background in communication design and a sharp eye for emerging trends, she has built a reputation for crafting identities that are both conceptually strong and emotionally resonant. Her work spans branding, editorial design, packaging, and art direction, with a distinctive style that bridges Japanese minimalism and contemporary global aesthetics. Codama leads her studio with a philosophy centered on clarity, originality, and cultural relevance. As a director deeply engaged with the evolution of design in Japan, she regularly contributes to design publications and serves as a jury member for national and international design awards. Her ability to distill complex narratives into visual form has made her a trusted collaborator for brands, cultural institutions, and next-generation creatives.