Prof. Jaeho Kim is a designer and chair of living design department at Kaywon University of Art & Design in Korea. His fashion of teaching design for student is great because he handles so many subjects ; living goods design, fashion goods design, home & deco design and etc to create new lifestyle values and to provide new services. He believes that Kaywon University of Art & Design is a great place to experience those processes. He tries not to just design products but to make  good stories and discover potential values from the contextual relationships among human, goods, and environments instead of just finding and solving problems. He says ‘design exists not in objects but in a way of seeing.’