Bob Lei is the founder and creative director of TODOT Design & Planning Limited, a leading Macau-based studio known for its holistic approach to branding, spatial design, and cultural placemaking. With a vision rooted in community, context, and creativity, he has been instrumental in shaping the visual and spatial identity of numerous public and commercial spaces across the region. Bob’s multidisciplinary practice spans graphic design, exhibition curation, urban signage systems, and cultural branding. His work often reflects a deep engagement with Macau’s unique heritage, merging tradition and innovation to craft experiences that resonate with both local and international audiences. As a passionate advocate for design’s role in public dialogue, he actively contributes to design education, regional development initiatives, and international design forums. Through TODOT, Bob Lei continues to redefine how design can shape not just messages, but meaningful environments.