Communication

Welcome Digital Bank Visual Identity

Extra Form

Country	Korea
Year	2023
Award	GRAND PRIZE
Affiliation	Welcome Savings Bank
Designer	Sungsoo Park, Kiwon Choi, Jaeseok Kim, Goen Jang
English	Welcome Digital Bank is a representative digital bank in Area established to popularize digital financial services. The brand concept of Welcome Digital Bank is ‘Easy & Accurate’. We provide innovative services so that customers who are not familiar with the digital environment can experience convenient digital financial services. These easy and convenient images are expressed in the simplest and most familiar shapes. Smooth curves represent easy images, and straight lines represent accurate images. The visual impact was intentionally avoided. This means the popularization of digital financial services.
Native	웰컴디지털뱅크는 디지털 금융 서비스의 대중화를 위해 설립된 한국의 대표적인 디지털 뱅크입니다. 웰컴디지털뱅크의 브랜드 컨셉은 ‘Easy & Accurate’입니다. 디지털 환경에 익숙하지 않은 고객들도 편리한 디지털 금융 서비스를 경험할 수 있도록 혁신적인 서비스를 제공합니다. 이러한 쉽고 편리한 이미지를 가장 단순하고 익숙한 도형으로 표현하였습니다. 부드러운 곡선은 쉬운 이미지를, 직선은 정확한 이미지를 나타냅니다. 고객들이 쉽고 정확한 금융 서비스의 이미지를 느낄 수 있도록 디자인하였습니다. 의도적으로 시각적인 충격을 지양하였습니다. 이것은 디지털 금융 서비스의 대중화를 의미합니다.
Website	www.welcomefg.co.kr
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