Communication

KHASTO Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	KHASTO
Affiliation	YNL Design
Designer	Yoona Lee, Eunah Kim, Soyoung Jung
English	KHASTO has continued the traditional Indian way since the 1980s, with block printing, embroidery, it is a lifestyle brand located in Amsterdam, Netherlands, that produces products using cotton fabrics with patterns and colorful colors. The main goal of the project was to preserve the old traditions and heritage of the past, and to melt KHASTO’s distinctive and distinctive printing methods and craftsmanship so that it could be seen as a modern, timeless brand. Considering the balance between the past and the present, we tried to approach consumers more attractively and comfortably by building an image that creates slow but sincere beauty.
Native	카스토는 1980년대부터 인도의 오랜 전통 방식을 이어 목판 인쇄와 자수, 패턴, 화려한 색상이 들어간 면직물을 이용한 제품을 생산하는 네덜란드 암스테르담에 위치한 라이프스타일 브랜드입니다. 과거의 오랜 전통과 헤리티지를 유지하며 카스토만의 차별성 있는 독특한 프린팅 제작 방식과 장인 정신을 녹여 현대적이고, 타임리스한 브랜드로 보여질 수 있도록 하는 것이 프로젝트의 중점적인 목표였습니다. 과거와 현대의 균형을 고려하여 느리지만 진정성 있는 아름다움을 만들어내는 이미지를 구축하여 소비자들에게 더욱 매력적이고 편안하게 다가가고자 했습니다.
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

Designed by sketchbooks.co.kr / sketchbook5 board skin