Communication

SHIN KONG Bank Light Evolution

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Affiliation	TAIWAN SHIN KONG COMMERCIAL BANK Co., Ltd.
Designer	Customer Experience Design Team
English	As technology evolves, consumer financial behavior is gradually shifting from using cash to digital payments. Money flow has transformed into intangible data, traveling through our everyday lives. Shin Kong Bank ("Shin Kong" refers to "New Light" in Chinese) introduces "Light Evolution" which represents our value proposition of light is everywhere. Our goal is to reshape our existing brand which exists for over 60 years, bringing the concept of "Light Up Your Life" through an omni-channel experience across digital websites, visual identity system, branches, etc. We believe our customers' wealth will grow like plants through photosynthesis.
Native	嶄新金融美學，以『新・光合作用』為題，比喻新光銀行協助顧客如同植物行光合作用一樣，不斷汰換舊有思維，創新追求成長。 隨著數位技術演變，消費者金融行為從實體鈔票逐漸轉為數位金融，金流如同無形的數據穿梭在人們的生活之中，「新光」銀行提出的「新光合作用」，緊扣光無所不在、心與你同在的價值主張，企圖重塑一家六十年金融品牌，以全渠道的角度將光的概念帶入數位App、網站、文宣周邊到實體分行，藉由各式材質營造出光影清透的視覺效果，營造出簡約輕盈的全新企業品牌形象，突破過往金融業冰冷、生硬的刻板印象。期待藉由新光銀行，使顧客的財富如同植物行光合作用一樣，吸收光能轉化為動能，汰換過去陳舊的理財觀念，迎接嶄新數位金融未來。
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin