Communication

SFOC Visual Identity

Extra Form

Country	Korea
Year	2023
Award	GOLD WINNER
Client	SFOC
Affiliation	Bspokr Studio
Designer	Jimin Oh, Eunmin Baek
English	Taking the initiative in climate change response policies, Solutions For Our Climate(SFOC) is Asia's leading climate non-profit organization and is bringing about a change in perspectives on climate issues. Representing SFOC as a temperature indicator means taking on a wide range of roles related to the climate such as detecting temperature anomalies, deriving causes, suggesting solutions, sharing ideas, and responding. The retouched logo and blue suggest its attitude for actively responding to climate issues. The logo, which depicts a transforming temperature symbol, was created to highlight key visuals and it utilizes a variety of elements.
Native	SFOC(Solutions for Our Climate)는 기후 변화 대응 정책 마련을 위해 앞장서는 아시아 선두 기후 비영리단체입니다. 법률, 경제, 금융 등 기후 변화 전문가와 국내외 비영리단체와의 협력을 통해 기후 위기에 효과적이고 현실성 있는 대응책을 마련하고 있습니다. 비주얼 아이덴티티와 이를 활용한 다양한 애플리케이션을 개발하여 전문가 내에서의 활동에 초점이 맞춰진 기존의 SFOC 역할을 확장, 대중과 기후 위기를 공유하고 함께 지속 가능한 해결책을 찾을 수 있도록 하는 것에 집중했습니다. 기후 이상 감지, 원인 도출, 해결책 제시, 공유 및 대응 등 기후를 위해 광범위한 역할을 하는 SFOC를 '기후 지표'에 비유했습니다. 리터칭 한 로고와 중채도의 블루는 무겁고 진중했던 기존의 이미지를 탈피, 기후 문제에 적극적으로 대응하는 SFOC를 보여줍니다. 온도 단위를 변형한 키비주얼을 개발하고, 이를 다양한 소스와 함께 활용하여, 여러 매체에서 효과적으로 SFOC를 표현할 수 있도록 했습니다. 기후 전문가로 구성된 8개의 팀 또한 시각적으로 명료하게 구분 지어 SFOC의 전문성을 나타냈습니다. 새로운 비주얼 아이덴티티는 명함부터 서식류 시스템, PPT 디자인 시스템, 영상과 SNS 콘텐츠 디자인 시스템까지 광범위하게 적용했습니다.
Website	bspokrstudio.com
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