Communication

hohe Gyeongju Pool Villa Branding

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Client	hohe Gyeongju
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON, JANG JONG IM
English	We interpret the architectural characteristics, especially the elevations, as symbols of 'life's ups and downs' offering our guests a relaxation experience and the opportunity to find balance in life. We named the brand using the German word 'höhe,' which means 'height,' and developed a unified visual identity, including logo design, graphic motifs, icons, and signage, to consistently convey the brand's message. We've designed a brand experience that includes curating books in the reception area and providing transcription kits, allowing guests to discover their own sentences and organize their thoughts.
Native	호헤 경주는 계단식 논이라는 지형적 특징을 모티브로 설계된 풀빌라입니다. 높낮이가 있는 건축의 특징을 ‘삶의 오름과 내림, 균형’으로 해석하여 공간에 머무는 고객들에게 삶의 균형을 찾는 휴식의 경험을 전합니다. 독일어로 ‘높이'라는 뜻의 단어 ‘höhe’를 사용하여 브랜드 이름을 짓고 ‘높낮이'를 표현한 로고 디자인과 그래픽 모티프, 아이콘, 사이니지 등을 통일감 있게 개발하여 오름과 내림에 대한 메세지를 일관되게 전달합니다. 또한 호헤 경주에서 자신만의 균형을 발견하는 시간을 가질 수 있도록 리셉션 공간에 도서를 큐레이션하고 자기만의 문장을 발견하고 생각을 정리할 수 있도록 필사 키트를 웰컴기프트로 제공하는 브랜드 경험을 설계했습니다.
Positive Comments
Judging Comments	The "hohe Gyeongju Pool Villa Branding" by PEACE N PLENTY won the 'Grand Prize' at the Asia Design Prize 2024 for its thoughtful interpretation of architectural features as symbols of life's highs and lows, offering guests a unique relaxation and balance-finding experience. The jury was impressed by the brand's use of the German word 'höhe' for 'height' to inspire its name and the development of a cohesive visual identity that effectively communicates this concept through logo design, graphic motifs, icons, and signage. The addition of curated books and transcription kits in the reception area enhances the brand experience, allowing guests to reflect and organize their thoughts, showcasing an innovative approach to hospitality that deeply resonates with visitors.

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin