Communication

hohe Gyeongju Pool Villa Branding

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Client	hohe Gyeongju
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON, JANG JONG IM
English	We interpret the architectural characteristics, especially the elevations, as symbols of 'life's ups and downs' offering our guests a relaxation experience and the opportunity to find balance in life. We named the brand using the German word 'höhe,' which means 'height,' and developed a unified visual identity, including logo design, graphic motifs, icons, and signage, to consistently convey the brand's message. We've designed a brand experience that includes curating books in the reception area and providing transcription kits, allowing guests to discover their own sentences and organize their thoughts.
Native	호헤 경주는 계단식 논이라는 지형적 특징을 모티브로 설계된 풀빌라입니다. 높낮이가 있는 건축의 특징을 ‘삶의 오름과 내림, 균형’으로 해석하여 공간에 머무는 고객들에게 삶의 균형을 찾는 휴식의 경험을 전합니다. 독일어로 ‘높이'라는 뜻의 단어 ‘höhe’를 사용하여 브랜드 이름을 짓고 ‘높낮이'를 표현한 로고 디자인과 그래픽 모티프, 아이콘, 사이니지 등을 통일감 있게 개발하여 오름과 내림에 대한 메세지를 일관되게 전달합니다. 또한 호헤 경주에서 자신만의 균형을 발견하는 시간을 가질 수 있도록 리셉션 공간에 도서를 큐레이션하고 자기만의 문장을 발견하고 생각을 정리할 수 있도록 필사 키트를 웰컴기프트로 제공하는 브랜드 경험을 설계했습니다.
Positive Comments
Judging Comments	The "hohe Gyeongju Pool Villa Branding" by PEACE N PLENTY won the 'Grand Prize' at the Asia Design Prize 2024 for its thoughtful interpretation of architectural features as symbols of life's highs and lows, offering guests a unique relaxation and balance-finding experience. The jury was impressed by the brand's use of the German word 'höhe' for 'height' to inspire its name and the development of a cohesive visual identity that effectively communicates this concept through logo design, graphic motifs, icons, and signage. The addition of curated books and transcription kits in the reception area enhances the brand experience, allowing guests to reflect and organize their thoughts, showcasing an innovative approach to hospitality that deeply resonates with visitors.

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Space
   

   ARCTERYX Flagship Store Sanlitun

3. in Communication
   

   TAFALONG Visual Design

4. in Communication
   

   Welcome Bank Walking Visual Identity Design

5. in Space
   

   MOJ Coffee

6. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

7. in Communication
   

   Golden Brushstrokes on Azure

8. in Industrial
   

   MINIX The Flender Food Waste Disposer

9. in Communication
   

   NYGDESIGN Identity Rebrand

10. in Space
    

    Nakazato Elementary and Junior High School

11. in Space
    

    ARTBOX

12. in Space
    

    The Scape Sansu

13. in Industrial
    

    SLICK MAT CUSHION

14. in Communication
    

    DREAM CANVAS STUDIO Visual Branding

15. in Space
    

    POWER 8 LIGHTING SHOWROOM

16. in Communication
    

    hohe Gyeongju Pool Villa Branding

17. in Communication
    

    POSTECH Changeup Ground Leaflet

18. in Communication
    

    Shuiyue Dongtian

19. in Communication
    

    WEATHER IN NEXEN

20. in Communication
    

    Hifive

21. in Communication
    

    Utsuroi

22. in Space
    

    VANKE FOLK CUSTOM LIBRARY

23. in Communication
    

    Change is the Only Difference Textile Series

24. in Space
    

    Ki no iE

25. in Communication
    

    CRACK

26. in Space
    

    poppy lounge

27. in Communication
    

    KYC Brand eXperience Design

28. in Industrial
    

    TOMARIGI

29. in Space
    

    Time Captured Space Delighted GanghwaHanok

30. in Space
    

    Green Cascade

31. in Space
    

    GAEPO OREUM

32. in Space
    

    Blue Core 189

33. in Communication
    

    Sustainable Regeneration Consciousness

34. in Space
    

    SUSHI KOJI

35. in Industrial
    

    THE LINE

36. in Space
    

    Zhengfang South Bay Capital Sales Center

37. in Communication
    

    Dear Earth

38. in Space
    

    TAFALONG Exhibition

39. in Industrial
    

    DURI donut portable baby potty

40. in Space
    

    GUOHUA FINANCIAL CENTER

41. in Communication
    

    YOYO

42. in Space
    

    Looping Flower

43. in Communication
    

    Vocal Island

44. in Communication
    

    FIZZ

45. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

46. in Communication
    

    Christmas Light Fantasia

47. in Industrial
    

    S7

48. in Communication
    

    SUM Air Brand Identity Design

49. in Communication
    

    WATER 2 App And Charger Display

50. in Communication
    

    Banana paper projects Ashi

51. in Space
    

    Ashiya S Residence

52. in Space
    

    Touch Tea

53. in Industrial
    

    JEISYS MEDICAL DENSITY

54. in Space
    

    The Land of Art

55. in Communication
    

    Niigata Kameda Distillery

56. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

57. in Communication
    

    Berklee College of Music

58. in Communication
    

    Hosil

59. in Industrial
    

    DURI Portable Urinal

60. in Communication
    

    Infant Snap

Designed by sketchbooks.co.kr / sketchbook5 board skin