Extra Form
Country China
Year 2022
Award WINNER
Affiliation Nature Times Art Design
Designer Wei Jinjing
English Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.
Native 老乡鸡是定位中高端快餐连锁的中国餐饮品牌,已经有近20年的发展历史,其一以贯之的核心价值在于专注食材的源头,为中式快餐行业开创了“从土地到餐桌”的全产业链标准。迄今800+门店的基础上,老乡鸡华南首店选择在了年轻而明媚的花园城市深圳,设计亦契合品牌的原生态和有机理念,汲取大自然和土地作为创意灵感之源。坐落福田CBD地标商业综合体的首层转角位置,深圳旗舰店主打“还原农场”的概念主题,探索传统中式餐饮体验的实验性变革。源自于土地的色彩,提炼为低饱和度的用色方案,再赋形于土、木、石、棉、麻等天然材质的界面,于快节奏的都市生活背景中,在碎片化时间的繁忙与悠闲之间,引导健康可续而遵从自我的新生代生活方式。土壤红的主色附着于建筑双立面,自带感观尺度上的自由与轻盈,嵌入金属格栅和大面积的通透玻璃,连同外摆区和绿意盎然的户外花园,贴合这座城市四季如夏的气候,亦最大限度地向全年龄公众释放亲和的邀请。城市与农场、红与绿、曲与直、朴质与精致,多元矛盾的碰撞却又互为协调的组合。
Positive Comments
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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