Communication

KHASTO Brand Identity

Extra Form
Country Korea
Year 2023
Award WINNER
Client KHASTO
Affiliation YNL Design
Designer Yoona Lee, Eunah Kim, Soyoung Jung
English KHASTO has continued the traditional Indian way since the 1980s, with block printing, embroidery, it is a lifestyle brand located in Amsterdam, Netherlands, that produces products using cotton fabrics with patterns and colorful colors. The main goal of the project was to preserve the old traditions and heritage of the past, and to melt KHASTO’s distinctive and distinctive printing methods and craftsmanship so that it could be seen as a modern, timeless brand. Considering the balance between the past and the present, we tried to approach consumers more attractively and comfortably by building an image that creates slow but sincere beauty.
Native 카스토는 1980년대부터 인도의 오랜 전통 방식을 이어 목판 인쇄와 자수, 패턴, 화려한 색상이 들어간 면직물을 이용한 제품을 생산하는 네덜란드 암스테르담에 위치한 라이프스타일 브랜드입니다. 과거의 오랜 전통과 헤리티지를 유지하며 카스토만의 차별성 있는 독특한 프린팅 제작 방식과 장인 정신을 녹여 현대적이고, 타임리스한 브랜드로 보여질 수 있도록 하는 것이 프로젝트의 중점적인 목표였습니다. 과거와 현대의 균형을 고려하여 느리지만 진정성 있는 아름다움을 만들어내는 이미지를 구축하여 소비자들에게 더욱 매력적이고 편안하게 다가가고자 했습니다.
Positive Comments
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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