Industrial

Hypergrowth Onboarding Kit

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Hypergrowth
Designer	Hyosin Kim, Hyebin Jeon
English	Hypergrowth is an EdTech startup aiming to provide ‘life-changing education’. Its new slogan “We seek, help, and make hypergrowth” expresses its will to support the hyper-growth of every crew. The onboarding kit uses a suitcase as a metaphor of boarding an airplane. The eco-friendly kit consists of 18-inch luggage and fabric pouches which can be used even after unboxing. Hypergrowth interprets its mission into three concepts: place(wherever), time(whenever), and vision(whatever), which materialized into relevant items. Through the kit, Hypergrowth express its message that it will always be there for its crew's journey of hyper-growth.
Native	하이퍼그로스는 '인생을 바꾸는 교육'이라는 미션 하에 IT/SW교육 서비스를 제공하는 에듀테크 스타트업이다. 고객의 초성장뿐 아니라 하이퍼그로스에 합류하는 구성원들의 초성장을 입사하는 순간부터 함께하며, 새로운 슬로건 'We seek, help, and make hypergrowth.'은 그 의지를 표현하고 있다. 여정의 시작은 온보딩키트부터 시작된다. 온보딩키트는 비행기의 온보딩 과정을 연상시키는 여행가방을 메타포로 삼았고, less waste를 지향하여 패키지는 언박싱 후에도 사용할 수 있도록 18인치 여행가방과 패브릭 파우치들로 구성했다. 리뉴얼된 브랜드 아이덴티티와 패턴, 그리고 프로그래밍을 상징하는 그래픽 모티브를 활용하여 디자인 했으며 '인생 바꾸는 교육'이라는 미션에서 '인생'을 장소(wherever), 시간(whenever), 비전(whatever) 세가지 컨셉으로 나누어서 물품들에 그 의미를 담아 표현하고자 했다. Wherever you are 파우치는 '일상'과 관련한 물품, Whenever you need 파우치는 '일'과 관련한 물품, Whatever it takes 파우치에는 '비전' 즉 소속감을 느낄 수 있는 명함이 담겨있다. 이를 통해 하이퍼그로스에 함께하게 된 '당신의 초성장을 함께하겠다'는 메세지를 전달한다.
Website	www.hypergrowth.team
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

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   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

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   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

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    That is good enough

14. in Space
    

    Exclusive Aesthetics

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    Revamp HK Intangible Cultural Heritage Centre

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    Playground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

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    The Heart Of It All

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    A hundred flavors

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    Perth Apartment

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    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

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    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

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    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    Future Deja Vu

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    CRRC Tianjin Jin Pu City Exhibition Hall

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    line in old town

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    Sunshine Rhythm

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    Hsing Tian Kong Moral Education Classroom

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    Pingtungs Civic Park Inclusive Playground

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    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

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    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

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    17th MIDNIGHT

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    Pink Dream

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    Lingering Scent of Tea

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    75 Degree White

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