Extra Form
Country China
Year 2022
Award WINNER
Affiliation Nature Times Art Design
Designer Wei Jinjing
English Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.
Native 老乡鸡是定位中高端快餐连锁的中国餐饮品牌,已经有近20年的发展历史,其一以贯之的核心价值在于专注食材的源头,为中式快餐行业开创了“从土地到餐桌”的全产业链标准。迄今800+门店的基础上,老乡鸡华南首店选择在了年轻而明媚的花园城市深圳,设计亦契合品牌的原生态和有机理念,汲取大自然和土地作为创意灵感之源。坐落福田CBD地标商业综合体的首层转角位置,深圳旗舰店主打“还原农场”的概念主题,探索传统中式餐饮体验的实验性变革。源自于土地的色彩,提炼为低饱和度的用色方案,再赋形于土、木、石、棉、麻等天然材质的界面,于快节奏的都市生活背景中,在碎片化时间的繁忙与悠闲之间,引导健康可续而遵从自我的新生代生活方式。土壤红的主色附着于建筑双立面,自带感观尺度上的自由与轻盈,嵌入金属格栅和大面积的通透玻璃,连同外摆区和绿意盎然的户外花园,贴合这座城市四季如夏的气候,亦最大限度地向全年龄公众释放亲和的邀请。城市与农场、红与绿、曲与直、朴质与精致,多元矛盾的碰撞却又互为协调的组合。
Positive Comments
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