Extra Form
Country China
Year 2022
Award WINNER
Affiliation Nature Times Art Design
Designer Wei Jinjing
English Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.
Native 老乡鸡是定位中高端快餐连锁的中国餐饮品牌,已经有近20年的发展历史,其一以贯之的核心价值在于专注食材的源头,为中式快餐行业开创了“从土地到餐桌”的全产业链标准。迄今800+门店的基础上,老乡鸡华南首店选择在了年轻而明媚的花园城市深圳,设计亦契合品牌的原生态和有机理念,汲取大自然和土地作为创意灵感之源。坐落福田CBD地标商业综合体的首层转角位置,深圳旗舰店主打“还原农场”的概念主题,探索传统中式餐饮体验的实验性变革。源自于土地的色彩,提炼为低饱和度的用色方案,再赋形于土、木、石、棉、麻等天然材质的界面,于快节奏的都市生活背景中,在碎片化时间的繁忙与悠闲之间,引导健康可续而遵从自我的新生代生活方式。土壤红的主色附着于建筑双立面,自带感观尺度上的自由与轻盈,嵌入金属格栅和大面积的通透玻璃,连同外摆区和绿意盎然的户外花园,贴合这座城市四季如夏的气候,亦最大限度地向全年龄公众释放亲和的邀请。城市与农场、红与绿、曲与直、朴质与精致,多元矛盾的碰撞却又互为协调的组合。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Exile

  2. MPU Drama Club and Drama Night Visual Design

  3. Everyday Holiday

  4. SNAKE PARADOX OF NUCLEAR POWER

  5. Folding Hangeul

  6. Arttab

  7. Xitst

  8. Origami Letter

  9. invitros

  10. OKOSIX Biodegradable Face Mask Package Design

  11. CMCC Smart student ID

  12. Emotion Cloud

  13. Neuraderm brand design

  14. TEAZEN Kombucha

  15. Condoms with a sex board game

  16. The Pola and the Lightning Dinosaur Series

  17. Chansol Korean Medicine Brand Identity Design

  18. Hokuriku Kawara Branding

  19. Metaverse NFT Project Hon

  20. 2nd Taiwan Film Festival in Toronto

  21. Babeldream cafe brand identity renewal design

  22. Asan Korea First Hot Spring City

  23. Bamboo Shadow and Breeze Bamboo Brewing

  24. Power Energy Systems Visualization Platform

  25. Uterus examiner

  26. Manmool

  27. Ofmom Formulamate

  28. IOC of Tongji Hospital

  29. ANBD Tokyo Exhibition 2023

  30. hashi

  31. RADEN

  32. Genetic Linkage

  33. The Beauty of Taiwan Nature Tableware Set

  34. TailsPark

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5