Communication

Columbia WAPPEN of 12 moutains in Seoul

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	SMVD Columbia Sportswear Korea
Designer	JANG HUN JONG, KIM MIN HYEK, GWON JAE MIN, KIM DAE WOONG, YOU YOUNG HO
English	Seoul is a city where nature and urban infrastructure coexist in harmony. Columbia, committed to promoting positive change, has launched a promotional campaign brand called "HIKE SOCIETY SEOUL(HSS)" The brand encourages individuals, communities, and the environment to embrace healthy living. The graphic motif is derived from the peaks or distinctive features, logo, and contour lines of the 13 mountains in Seoul. Wappens and flags in the form of BTL advertising were created. This not only encourages more people to participate in the HSS campaign but represents Columbia as an integral part of the campaign's overall identity.
Native	서울은 높은 빌딩, 수많은 차, 빠르게 변화하는 트렌드, 세계에서도 큰 대도시이지만 수 많은 산과 공원, 서울을 가로지르는 한강, 자연과 공존하는 아웃도어 도시이다. 긍정적 인 변화를 추구하는 컬럼비아도 개인, 주변 사람, 더 나아가 환경까지 건강하게 하는 프로모션 캠페인 브랜드 ‘HIKE SOCIETY SEOUL’을 제작하였다. 이를 통해, 컬럼비아의 선한 영향력을 퍼트려 브랜드 아이덴티티 강화 및 다른 브랜드와는 차별화 된 브랜드 시스템을 구축하였다. ‘HIKE SOCIETY SEOUL’캠페인을 홍보하기 위해 제작한 와펜과 깃발은 서울 13개 산의 정상석 또는 대표적인 특징, 로고, 등고선을 그래픽 모티브로 도출했다. HSS 캠페인은 응모를 통해 참여하는 사람들에게 와펜을 제공한다. 그래서 우리는 산을 좋아하는 등산객은 또는 MZ세대를 타깃으로 소장 가치가 있는 굿즈를 제작하여 참여율을 높이면서, ‘HIKE SOCIETY SEOUL’캠페인과 컬럼비아의 통합된 아이덴티티를 와펜으로 보여준다.
Positive Comments
Judging Comments	The "HIKE SOCIETY SEOUL (HSS)" campaign by Columbia, with its mountain-inspired graphics and BTL advertising, has been praised for promoting healthy living and community engagement in Seoul. The campaign's creative use of local natural symbols to encourage participation has effectively strengthened Columbia's brand identity as a promoter of environmental and community wellness.

1. in Communication
   

   TAFALONG Visual Design

2. in Communication
   

   Welcome Bank Walking Visual Identity Design

3. in Communication
   

   Golden Brushstrokes on Azure

4. in Communication
   

   NYGDESIGN Identity Rebrand

5. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Communication
    

    Change is the Only Difference Textile Series

13. in Communication
    

    CRACK

14. in Communication
    

    KYC Brand eXperience Design

15. in Communication
    

    Sustainable Regeneration Consciousness

16. in Communication
    

    Dear Earth

17. in Communication
    

    YOYO

18. in Communication
    

    Vocal Island

19. in Communication
    

    FIZZ

20. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

21. in Communication
    

    Christmas Light Fantasia

22. in Communication
    

    SUM Air Brand Identity Design

23. in Communication
    

    WATER 2 App And Charger Display

24. in Communication
    

    Banana paper projects Ashi

25. in Communication
    

    Niigata Kameda Distillery

26. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

27. in Communication
    

    Berklee College of Music

28. in Communication
    

    Hosil

29. in Communication
    

    Infant Snap

30. in Communication
    

    INSOUND

31. in Communication
    

    Exlicon MX A drawing tool without boundaries

32. in Communication
    

    lalaif

33. in Communication
    

    NILTO

34. in Communication
    

    Ding OS Collaborative Computing OS

35. in Communication
    

    Shroom

36. in Communication
    

    Columbia New character IKKI

37. in Communication
    

    Sine AI

38. in Communication
    

    BURNOUT SYNDROME THERAPY

39. in Communication
    

    After

40. in Communication
    

    Heineken Talk Label

41. in Communication
    

    Eco Friendly Dolmen

42. in Communication
    

    Suwon Hwaseong branding project

43. in Communication
    

    BEAM Light Pollution Data Visualization

44. in Communication
    

    EDUKOCCA Brand eXperience Design

45. in Communication
    

    Artiant Hub Branding Design

46. in Communication
    

    VRIN 3D

47. in Communication
    

    361 degree kids Jump Rope Limited Packaging

48. in Communication
    

    Plu packaging design

49. in Communication
    

    BEVERCITY brand design

50. in Communication
    

    CREATIVIA Metaverse Platform

51. in Communication
    

    PulseHeal

52. in Communication
    

    Braille Emoji Design

53. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

54. in Communication
    

    NEXERA

55. in Communication
    

    KISANGCHEONG Alter Weather

56. in Communication
    

    Growlin

57. in Communication
    

    SPLASH

58. in Communication
    

    Creative packaging design of red wine

59. in Communication
    

    Cuppy bird

60. in Communication
    

    Touring Torch

Designed by sketchbooks.co.kr / sketchbook5 board skin