Communication

Pearfect

Extra Form
Country	Korea
Year	2025
Award	WINNER
Client	Lab to Bottle Corp.
Affiliation	Design Astrein & Lab to Bottle Corp.
Designer	Doeun Kang, Donghun Lee
English	Lab to Bottle, the manufacturer that created Pearlfect, has been making liquor products based on ESG management in consideration of the local environment and value consumption in Korea. In response, the Perfect brand was created with the value of pear's perfect taste to make reasonably priced premium distillers using pear, a special product in Cheonan, rather than popular soju. We have built a traditional and luxurious branding by deriving pear stems and leaves, symbolic colors, emblems, patterns, and graphics for the launch of premium products that represent Korea's leading liquor and farmers' sincerity.
Native	피어펙트(Pearfect)를 만든 제조회사 랩투보틀(Lab to Bottle)은 ESG경영을 바탕으로 대한민국 지역 환경과 가치 소비를 고려하여 주류 제품을 만들어오고 있습니다. 이에 대중적인 소주가 아닌 천안 지역의 특산물인 '배'를 원료로 합리적인 가격의 프리미엄 증류주를 만들고자 배(Pear)의 완벽한(Perfect)의 맛의 가치를 담아 본 피어펙트 브랜드가 탄생하게 되었습니다. 우리는 대한민국을 대표하는 주류이자 농민들의 정성이 담긴 프리미엄 제품 출시를 위해 배의 줄기와 나뭇잎, 상징적인 컬러, 엠블럼, 패턴, 그래픽을 도출하여 전통적이고 고급스러운 브랜딩을 구축 하였습니다.
Website	design-ast.com
Positive Comments
Judging Comments	Lab to Bottle, the creator of Pearlfect, emphasizes ESG management and value-driven consumption, particularly in the local context of Korea. The Perfect brand, inspired by the exquisite taste of pears from Cheonan, offers premium, reasonably priced distillers made from pears rather than the typical soju. By incorporating pear stems, leaves, symbolic colors, and elegant patterns, the brand's luxurious and traditional identity reflects the authenticity of Korea’s leading liquor and the dedication of its farmers.