JUDGING PANEL 2025



CEO. CHAD SONG

KOREA / CRACK THE NUTS

Chad Song has been leading Crack the Nuts as CEO, recognized for his expertise and integrated approach to branding and marketing. At the 2024 Korea Advertising Awards, he served as an Executive Committee Member and PR & Public Service Advertising Jury President, demonstrating his leadership and influence. He has also held prominent jury roles at The One Show Asia and Effie Awards Korea, further cementing his reputation in the industry. Chad has earned global acclaim, including the 2023 Red Dot Best of the Best, showcasing his creative and strategic excellence. His previous roles include Co-CEO of the.WATERMELON, Director at Edelman, and Group Head at SERVICEPLAN. Notably, during his 10-year tenure at Leo Burnett Korea, he became the youngest team leader, successfully driving major projects. Additionally, as a brand journalist, Chad continues to contribute insightful articles on the advertising industry. His career journey reflects a commitment to excellence and a forward-thinking vision that continues to inspire the industry.

 

크랙더넛츠의 송창렬 대표는 브랜딩과 마케팅에 있어 전문성과 통합적인 접근으로 인정받는 업계의 리더입니다. 2024 대한민국광고대상에서는 집행위원 및 PR·공익광고 부문 심사위원장으로 활동하며 그의 리더십과 영향력을 다시 한번 입증했습니다. 또한 The One Show Asia와 Effie Awards Korea의 심사위원으로도 활약하며 업계에서 두각을 나타냈습니다. 송창렬 대표는 2023 레드닷 Best of the Best 수상 등 세계적으로 인정받는 다양한 업적을 통해 창의적이고 전략적인 역량을 입증해왔습니다. 이전에는 the.WATERMELON의 공동대표, Edelman의 디렉터, SERVICEPLAN의 그룹장을 역임했으며, Leo Burnett Korea에서는 최연소 팀장으로서 주요 프로젝트를 성공적으로 이끌며 10여 년간 커리어를 쌓았습니다. 또한, 브랜드 저널리스트로서 광고업 관련하여 꾸준히 기고를 이어가며 업계에 통찰력 있는 목소리를 더하고 있습니다. 송창렬 대표의 커리어 여정은 탁월함에 대한 헌신과 미래 지향적인 비전을 보여주며 업계에 지속적으로 영감을 주고 있습니다.

 

 

  1. KOREA
    Prof. Hyunsun Kim
    IDAS. Hongik University

  2. KOREA
    Branding Director. Woosung Jun
    Seaside City

  3. KOREA
    Prof. Euiyoung Chun
    Kyonggi University

  4. JAPAN
    Prof. Yoshimaru Takahashi
    Osaka University of Arts

  5. JAPAN
    Prof. Shingo Ando
    Kyoto Arts and Crafts University

  6. JAPAN
    Director. Tetsuya Matsumoto
    KTX archiLAB

  7. CHINA
    Prof. Chen Tao
    University of Shanghai for Science and Technology

  8. CHINA
    Prof. MO Jiao
    Tongji University

  9. KOREA
    Prof. Joongwon Lee
    Sungkyunkwan University

  10. KOREA
    Prof. Sunah Kim
    Kumoh National Institute of Technology

  11. KOREA
    Director. Yongrak Park
    FONTRIX

  12. KOREA
    Director. Chul-Hwee Kim
    VBstudio

  13. KOREA
    Director. Youngha Park
    Korea National University of Arts

  14. KOREA
    CEO. Chad Song
    Crack the Nuts

  15. CHINA
    Prof. Xiang Chen
    School of Design Jiangnan University

  16. KOREA
    Director. Yena Choi
    B for Brand

  17. CHINA
    President. An Luo
    TEAMS Design

  18. UK
    Prof. Ryan Jongwoo Choi
    Hanyang University

  19. CHINA
    Prof. Gou Rui
    Southwest Jiaotong University

  20. CHINA
    Prof. Yuxiang Kuang
    Jiangxi University of Finance and Economics art of school

  21. CHINA
    Prof. LIU Jing
    City University of Macau

  22. USA
    Creative Director. Cathy Lee
    CLAB

  23. CHINESE TAIPEI
    Director. Wang Te Ming
    U Visual Communication

  24. KOREA
    CEO. Kang Bumkyu
    PRESENT

  25. USA
    Prof. Cliff Shin
    University of Illinois at Urbana Champaign

  26. KOREA
    CEO. Jin-Kyu Jang
    Companoid Labs

  27. KOREA
    Director. Sungjoon Hong
    banksalad

  28. KOREA
    Director. Sungho Park
    MINISO DESIGN CENTER

  29. CHINESE TAIPEI
    Creative Director. Xinhong Yeh
    Cofound

  30. CHINESE TAIPEI
    Director. Kris Tsao
    DDG

  31. DENMARK
    Designer. Sangwoo Cho
    JABRA

  32. KOREA
    Prof. Beomkwan Kim
    University of Ulsan

  33. CHINA
    Director. Long Jiao
    Simon Electric Group

  34. JAPAN
    President. Masuo Fujimura
    Fujimura Design Studio

  35. USA
    Sr. Design Manager. Kyu Lee
    SharkNinja

  36. CHINA HONGKONG
    Director. Danny Chiu
    Danny Chiu Interior Designs

  37. USA
    Director. Soo Yun Kim
    Cisco

  38. CHINESE TAIPEI
    Director. Huang Zi Yu
    Existence Design

  39. KOREA
    Director. Heechan Park
    STUDIO HEECH

  40. CHINA HONGKONG
    Creative Director. Regina Kwok
    Artwill Interior Design House

  41. JAPAN
    President. Atsumasa Tamura
    Atsumasa Tamura Design Office

  42. CHINA
    Prof. Bao Haimo
    Dalian Minzu University

  43. KOREA
    Director. Hoyoung Lee
    250 DESIGN

  44. KOREA
    Director. Doyoung Kim
    DESIGNSORI

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