Chad Song has been leading Crack the Nuts as CVO, recognized for his expertise and integrated approach to branding and marketing. At the 2024 Korea Advertising Awards, he served as an Executive Committee Member and PR & Public Service Advertising Jury President, demonstrating his leadership and influence. He has also held prominent jury roles at The One Show Asia and Effie Awards Korea, further cementing his reputation in the industry. Chad has earned global acclaim, including the 2023 Red Dot Best of the Best, showcasing his creative and strategic excellence. His previous roles include Co-CEO of the.WATERMELON, Director at Edelman, and Group Head at SERVICEPLAN. Notably, during his 10-year tenure at Leo Burnett Korea, he became the youngest team leader, successfully driving major projects. Additionally, as a brand journalist, Chad continues to contribute insightful articles on the advertising industry. His career journey reflects a commitment to excellence and a forward-thinking vision that continues to inspire the industry.