Cliff Shin is an award-winning designer in not only professional practice but also design education. He is a recipient of IDSA Young Educator Award by Industrial Designers Society of America and has received numerous design awards around the world. Currently, he is an Associate Professor of Industrial Design in the School of Art and Design at the University of Illinois at Urbana-Champaign and affiliated faculty with the Beckman Institute for Advanced Science and Technology dedicated to interdisciplinary research. He worked for LG Corporate Design Center as a senior industrial designer and was specialized in home appliances, where he gained extensive expertise in both product development and eye of details that bring products to another level. He practices design by consulting for product development and design research in both professionally and academically.