JUDGING PANEL
DIRECTOR. YONGHYUCK LEE
KOREA / OCKHAMS BRANDING
As CEO of Ockhams Branding, he has led over 600 branding and communication design projects grounded in data-driven methodologies. With a Ph.D. in Design from Hongik University and a teaching position as Research Professor at Seoul Venture University, his expertise lies in integrating AI, big data, and consumer psychology into contemporary design processes. His recent publications, such as Design Research Methodology Using Generative AI, Comparative Analysis of Religious and Luxury Brand Color Emotions, and Big Data-Driven Design Evaluation Matrix, reflect his commitment to reimagining design methodology in the age of artificial intelligence. He is also co-authoring Homo X Data, a Red Dot-affiliated project on design and digital zeitgeist with Prof. Ken Nah. Lee believes that design is not only a tool for solving industrial problems but also a medium for connecting emotion, society, and technology. His AI-driven approach to the Double Diamond model exemplifies the future of design thinking—creative, efficient, and socially relevant.
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KOREA
CEO. Hyunsun Kim
kimhyunsunDESIGN -
JAPAN
Prof. Yoshimaru Takahashi
Osaka University of Arts -
JAPAN
Prof. Shingo Ando
Kyoto Arts and Crafts University -
CHINA
Prof. Chen Tao
University of Shanghai for Science and Technology -
CHINA
Prof. MO Jiao
Tongji University -
KOREA
Branding Director. Woosung Jun
Seaside City -
KOREA
Prof. Sunah Kim
Kumoh National Institute of Technology -
USA
Prof. Cathy Lee
Hongik University IDAS -
JAPAN
Director. Tetsuya Matsumoto
KTX archiLAB -
UK
Prof. Ryan Jongwoo Choi
Hanyang University -
KOREA
Director. Youngha Park
Korea National University of Arts -
KOREA
CEO. Chad Song
Crack the Nuts -
CHINA
Prof. Xiang Chen
School of Design Jiangnan University -
KOREA
Director. Yena Choi
B for Brand -
CHINA
President. An Luo
TEAMS Design -
CHINA
Prof. Gou Rui
Southwest Jiaotong University -
CHINESE TAIPEI
Director. Wang Te Ming
U Visual Communication -
USA
Prof. Cliff Shin
University of Illinois at Urbana Champaign -
CHINA
Prof. Bao Haimo
Dalian Minzu University -
CHINESE TAIPEI
Creative Director. Xinhong Yeh
Cofound -
CHINESE TAIPEI
Director. Kris Tsao
DDG -
DENMARK
Designer. Sangwoo Cho
JABRA -
KOREA
Director. Sungho Park
MINISO DESIGN CENTER -
CHINA
Director. Long Jiao
Simon Electric Group -
KOREA
Prof. Beomkwan Kim
University of Ulsan -
JAPAN
President. Masuo Fujimura
Fujimura Design Studio -
USA
Sr. Design Manager. Kyu Lee
SharkNinja -
CHINA HONGKONG
Director. Danny Chiu
Danny Chiu Interior Designs -
CHINA HONGKONG
Creative Director. Regina Kwok
Artwill Interior Design House -
CHINA
Prof. Yuxiang Kuang
Jiangxi University of Finance and Economics art of school -
JAPAN
President. Atsumasa Tamura
Atsumasa Tamura Design Office -
KOREA
Director. Hoyoung Lee
250 DESIGN -
KOREA
Director. Yonghyuck Lee
Ockhams Branding -
KOREA
Founder. Doyoung Kim
ASIA DESIGN PRIZE
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