He is an industrial design and brand strategy professional with over 15 years of experience leading global design projects across Asia. He has worked in key markets including South Korea, Hong Kong, Thailand, Singapore, and China, building extensive expertise in cross-cultural design collaboration and product development. He previously worked as a Senior Designer for Harman Kardon, a globally recognized audio equipment brand. Currently, he serves as a Lead Designer in the LIXIL Global Design Asia team, specializing in bathroom products and solutions. His work primarily focuses on projects that improve health, wellbeing, and living environments. He is passionate about creating user-centered design solutions that connect innovation, functionality, and brand value to enhance everyday life experiences.