Communication

Mobile Banking App UI Design Rebranding

Extra Form
Country	Korea
Year	2025
Award	WINNER
Client	Welcome Savings Bank Co., Ltd.
Affiliation	CEM Department Design Team Co., Ltd.
Designer	Choi Kiwon, Lee Junghyun, Seo Donghyun, Yoon Hyunsik
English	[Welcome Digital Bank App Facelift - Getting back our brand identity in the mobile environment] The Welcome Bank app is Welcome Savings Bank(WSB)’s mobile banking app. WSB has used red as its main color since its founding, which signifies ‘passion and dedication’. But the main color in the mobile app was unrelated to the company color. Colors applied without an in-depth brand strategy caused confusion in brand identity. So we carried out a UI facelift, keeping the app's frame and functions the same and changing only the colors and graphic elements. The new Welcome Bank app, rebranded with this system, will be launched in the summer of 2025.
Native	[웰뱅 앱 페이스리프트 - 모바일 환경에서 우리의 정체성 되찾기] 웰컴디지털뱅크 앱은 웰컴저축은행의 모바일 뱅킹 앱입니다. 웰컴저축은행은 창립이래 Red 색상을 메인 색상으로 활용해 왔으며, 이는 ‘열정과 헌신’을 의미하지만, 모바일 앱의 메인 색상은 회사를 상징하는 색상과 무관했습니다. 심도있는 브랜드 전략 없이 적용한 색상은 브랜드 정체성의 혼선을 야기했습니다. 그래서 우리는 앱의 프레임과 기능은 그대로 유지하고, 오로지 색상과 그래픽 요소만 변경하는 페이스리프트를 진행하였습니다. 이 시스템으로 리브랜딩한 새로운 웰컴디지털뱅크 앱은 2025년 여름에 새로 오픈 예정입니다.
Website	www.welcomefg.co.kr
Positive Comments
Judging Comments	The Welcome Digital Bank App Facelift has been highly recognized for its effective brand identity restoration in the mobile space. By aligning the app’s color scheme with WSB’s signature red, the facelift enhances brand consistency and recognition while maintaining the existing UI framework. This strategic yet minimal update eliminates identity confusion and strengthens the app’s visual coherence and user engagement, ensuring a seamless transition for users ahead of its 2025 launch.