Communication

OPENPATH Brand design

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	Duotone Co., Ltd.
Designer	Dayoung Jung, Seonhwa lee
English	OPENPATH was launched with a mission to make designers happier and enable them to design for longer. The brand name is a compound word, combining 'OPEN,' signifying open possibilities, and 'PATH,' symbolizing a designer's growth journey. The logo type incorporates the graphic form of the most familiar PATH tool for designers and the imagery of an endless highway, representing continuous growth, embedded within the letter 'A.' The mint color used as the brand color implies a forward-looking perspective, and the overall graphic motifs are inspired by the patterns seen in design software, such as Bounding Box, Path, and Grid.
Native	오픈패스는 디자이너가 더 행복하게, 더 오래 디자인할 수 있기를 바라는 미션을 담아 브랜드를 런칭하였습니다. 브랜드 네임은 열린 가능성을 의미하는 ‘OPEN’, 디자이너의 성장 경험을 ‘PATH’로 은유한 합성어입니다. 디자이너에게 가장 익숙한 PATH 도구의 그래픽 형태와 끝 없는 성장을 의미하는 고속도로의 이미지를 모티브로 활용하여 ‘A’ 문자에 담아 로고 타입을 제작했습니다. 브랜드 컬러로 사용되는 민트 색상은 미래지향적인 의미를 내포하며 전반적인 그래픽 모티프는 디자인 소프트웨어에서 볼 수 있는 Bounding Box와 Path, Grid 패턴을 활용합니다.
Positive Comments
Judging Comments	OPENPATH's branding is praised for effectively conveying its mission to support designers' growth and happiness. The logo design, inspired by familiar design tools and the concept of an endless path, resonates with the target audience. The mint color adds a modern, forward-thinking vibe, making the brand visually appealing while reinforcing its commitment to long-term designer success.

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2. in Industrial
   

   Augmented Limb

3. in Industrial
   

   Modular Design of Small Household Appliances

4. in Industrial
   

   Fat Wood Shoji

5. in Industrial
   

   IGLOO Night Light

6. in Industrial
   

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7. in Industrial
   

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8. in Industrial
   

   TDL A6101

9. in Industrial
   

   AccuStream Sensor Faucets Collection

10. in Industrial
    

    Pebble Soap

11. in Industrial
    

    Nex Concept pickle jar

12. in Industrial
    

    Design Tools

13. in Industrial
    

    EZVIZ 90x Dual Camera Series

14. in Industrial
    

    WizFLO Hand Shower Range

15. in Industrial
    

    minix clothes dryer

16. in Industrial
    

    Tutoro

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    Grohe PreFilter

18. in Industrial
    

    DURI portable folding potty

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    H n abyz HnX 1 Portable X Ray

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25. in Industrial
    

    DYSH

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    EPISODE

27. in Industrial
    

    Suburb

28. in Industrial
    

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29. in Industrial
    

    LEGIT

30. in Industrial
    

    Knock Knock

31. in Industrial
    

    Petrichor

32. in Industrial
    

    ELEJOINTS Electronic mortise and tenon toys

33. in Industrial
    

    Escalator Sterilizer

34. in Industrial
    

    swap

35. in Industrial
    

    Flip Chair

36. in Industrial
    

    The Table

37. in Industrial
    

    Bebenix All In One Baby Bottle Washer

38. in Industrial
    

    DURI handle noise free toilet seat

39. in Industrial
    

    Ecobrook

40. in Industrial
    

    H n abyz Gen2 X ray Detector

41. in Industrial
    

    Straw Bottle

42. in Industrial
    

    EZVIZ DL05 Smart Fingerprint Lock

43. in Industrial
    

    4 in 1 Warmer Blanket Cushion

44. in Industrial
    

    THE BOLD Cooking Utensils

45. in Industrial
    

    Nihonto Noshudo Zero

46. in Industrial
    

    INFANT THERMOS FLASK

47. in Industrial
    

    Rainbow Climber Set

48. in Industrial
    

    Ultra Light Pacifier

49. in Industrial
    

    ZKT9 AI

50. in Industrial
    

    RainSwitch Power Jet Hand Shower

51. in Industrial
    

    Kubota Glass

52. in Industrial
    

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