Space

Falling in CANPING

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	Dodram Pig Farmers Cooperative Corp.
Affiliation	INUSCOMMUNITY Co., Ltd.
Designer	Park Dae sung
English	‘Falling in CANPING’ is the title of the event, inspired by camping with CANDON. Held in October, it embraces autumn’s cozy atmosphere. To address second-floor access, a staircase and entrance symbolizing ‘CANDON’ sparked curiosity. The first section, using Dodram’s colors, vividly presented the brand story and led to an outdoor camping zone via a vending machine-style door. The pop-up focused on usability over proven quality, creating unique moments and tastings. Visitors enjoyed a family-friendly camping zone with engaging activities and delicious samples, ensuring both relaxation and memorable interactions.
Native	‘폴링 인 캔핑’은 10월에 진행하는 오프라인 경험 행사이므로 가을‘의 계절감을 살려 캔돈과 함께하는 캠핑에 푹 빠진다는 뜻의 ‘Falling in CANPING’이 행사의 메인 타이틀이다. 팝업 스토어가 진행되는 구역은 2층이었으므로 계단이라는 접근성의 단점을 극복하기 위한 최적의 동선을 고민하고 공간 간의 연결성을 부드럽게 유지해야 했으므로 제품(캔돈)을 은유적으로 표현하는 입구와 계단을 만들어 방문객들의 호기심과 접근성을 유도 했다. 2층의 첫번째 구역은 도드람의 브랜드 컬러를 광범위하게 사용하여 브랜드 스토리와 아이덴티티를 전달할 수 있는 공간으로 조닝하였고, 한쪽 벽면에 자판기 모양으로 제작된 문을 열고 들어가면 야외 캠핑존으로 조닝된 공간으로 이동할 수 있도록 했다. 팝업 스토어에서 내세우는 경험 포인트로는 브랜드의 품질을 강조하기보다는 이미 인증된 품질을 기반으로 제품의 사용성과 필요성에 초점을 맞추었다. 전체적인 디자인의 방향성은 이러한 측면을 강조하며 소비자들이 특별한 장소, 분위기, 시식을 경험할 수 있게 하여 브랜드와 더 가까워지는 느낌을 준다. 방문객들은 그들을 위해 설계된 편안한 야외 캠핑 구역에서 놀이와 시식 경험을 제공받으며 피로감 없이 즐거운 방문을 보장하고 기억에 남는 브랜드 상호작용을 만들어낸다.
Positive Comments
Judging Comments	‘Falling in CANPING’ was highly acclaimed for its immersive brand experience and seamless integration of CANDON's identity into a camping-themed event. The staircase entrance design sparked curiosity, while the vibrant storytelling and interactive elements led visitors through an engaging journey. The family-friendly camping zone successfully combined usability, brand engagement, and sensory experiences, making it a standout pop-up event that left lasting impressions.

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