Space

Original Chicken

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	Nature Times Art Design
Designer	Wei Jinjing
English	Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.
Native	老乡鸡是定位中高端快餐连锁的中国餐饮品牌，已经有近20年的发展历史，其一以贯之的核心价值在于专注食材的源头，为中式快餐行业开创了“从土地到餐桌”的全产业链标准。迄今800+门店的基础上，老乡鸡华南首店选择在了年轻而明媚的花园城市深圳，设计亦契合品牌的原生态和有机理念，汲取大自然和土地作为创意灵感之源。坐落福田CBD地标商业综合体的首层转角位置，深圳旗舰店主打“还原农场”的概念主题，探索传统中式餐饮体验的实验性变革。源自于土地的色彩，提炼为低饱和度的用色方案，再赋形于土、木、石、棉、麻等天然材质的界面，于快节奏的都市生活背景中，在碎片化时间的繁忙与悠闲之间，引导健康可续而遵从自我的新生代生活方式。土壤红的主色附着于建筑双立面，自带感观尺度上的自由与轻盈，嵌入金属格栅和大面积的通透玻璃，连同外摆区和绿意盎然的户外花园，贴合这座城市四季如夏的气候，亦最大限度地向全年龄公众释放亲和的邀请。城市与农场、红与绿、曲与直、朴质与精致，多元矛盾的碰撞却又互为协调的组合。
Positive Comments

1. in Space
   

   COUCOU Rebranding

2. in Space
   

   The Lavishness

3. in Space
   

   Realm of Eastern Literati

4. in Space
   

   ZEXIN LUOYANG YUNYUE TIANZHU

5. in Space
   

   Aureole Sky Castle

6. in Space
   

   Yango Jiaxing Sales Center

7. in Space
   

   Transformation of Dongmen Wharf Chengdu

8. in Space
   

   Xi'an 'SKY MANSION' Marketing Center

9. in Space
   

   Erran

10. in Space
    

    Original Chicken

11. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

12. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

13. in Space
    

    The Traders Club

14. in Space
    

    GENTLE AS A MIRROR TIME CREATION

15. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

16. in Space
    

    Climate adapted City Color Design Method

17. in Space
    

    Hang Seng New Generation banking

18. in Space
    

    Return of spirit

19. in Space
    

    The First Drizzle Of Spring

20. in Space
    

    Wave

21. in Space
    

    RP Luxury Watches Galleria

22. in Space
    

    Suzhou ONE LAKE Life Experience Center

23. in Space
    

    Modern Heritage

24. in Space
    

    Streamlined Arc

25. in Space
    

    Liquor Store WHISKEY AND JOY

26. in Space
    

    SFC OLED Laboratory Dream Factory

27. in Space
    

    SFC BIO Laboratory Space Branding and Design

28. in Space
    

    NEXT Sales Center

29. in Space
    

    A Retreatful Ryokan Home

30. in Space
    

    Wonderful Village

31. in Space
    

    CoCo Tea Coffee Juice Shop in Shiquan Street

32. in Space
    

    YE Design Office

33. in Space
    

    Nanjing Times Mansion Sales Centre

34. in Space
    

    NOTHINCOFFEE CAFE

35. in Space
    

    Lingering Bliss

36. in Space
    

    Ocean Prospect Sales Center

37. in Space
    

    11 degrees black

38. in Space
    

    Growing Tree

39. in Space
    

    Open storage and exhibition in the museum

40. in Space
    

    COLLABORATIVE CONNECTIONS

41. in Space
    

    The Golden Sunrise

42. in Space
    

    Noir Waltz

43. in Space
    

    Dan Mo

44. in Space
    

    INSIDE MAGRITTE EXHIBITION

45. in Space
    

    Hilltop Sky

46. in Space
    

    Aqua Romance

47. in Space
    

    The Dance of Light

48. in Space
    

    The wine shop of Canaan Winery

49. in Space
    

    CR Life Sciences Park

50. in Space
    

    Librio Yukuhashi

51. in Space
    

    The Wisdom Domain

52. in Space
    

    Vanke Luciferous Oasis

53. in Space
    

    Ryokan Myoken Ishiharaso

54. in Space
    

    YAKINIKU AND SAKE BAR

55. in Space
    

    The sounds of nature

56. in Space
    

    Between You and Me

57. in Space
    

    Hilton Shenzhen World Exhibition Center

58. in Space
    

    Rainbow House

59. in Space
    

    Tracks of Light and Shadows

60. in Space
    

    Shimmer

Designed by sketchbooks.co.kr / sketchbook5 board skin