Communication

THE PENTHOUSE Visual Branding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Oh Hyejung, Hong Iryeon, Byun Joohee, Kim Miri, Kim Taehyung
English	The function and meaning of the elevator which is the main mediator of ‘Penthouse’ was set as a visual motif. We found that the structural characteristics of the elevator which consists of symmetrical doors are suitable for expressing the keyword of this show, ‘competition’. The pointed shape on the four sides expresses the sharp tension of the performers and the light leaking in the center expresses hope. Elevator motion characteristics were developed and applied as moving identities. In this way, unique attributes were applied to various elements to establish a high-level visual brand.
Native	‘펜트하우스’ 콘텐츠의 상징적 형상은 엘리베이터이다. 우리는 형상화 과정에서 엘리베이터 고유의 시각적 특성과 함께 본 쇼의 톤 앤 매너가 선명하게 보여질 수 있도록 고민하였다. 두 개의 대칭된 문으로 구성되어 있는 엘리베이터의 구조적 특성은 본 쇼의 키워드인 ‘경쟁’을 표현하기에 매우 적합한 형상임을 발견하였다. 사방의 뾰족한 형상은 출연자들의 날카로운 긴장감을 표현하였고, 중앙에 있는 다이아몬드 형상에서 새어 나오는 빛은 성공과 희망을 표현하였다. 엘리베이터는 문의 개폐에 의한 좌우 이동과  층간 이동에 의한 수직 이동이라는 고유의 특성을 적용하여 ‘펜트하우스’만의 ‘무빙 아이덴티티’를 개발.적용하였다. 대부분의 시각적 상징물들은 고유의 컬러 아이덴티티와 형상 아이덴티티로 구성되어 있다. 우리는 여기에 무빙 아이덴티티의 개념을 추가하여 차별화와 혁신을 꾀하였다. 이 움직임은 권력의 이동과 상승에 대한 희망이라는 본 쇼의 핵심과도 맞닿아 있다. 우리는 이와 같이 명확한 속성을 다양한 요소들에 적용하여 보다 수준 높은 비주얼브랜딩을 확립했다.
Website	www.channela-bnc.com
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin