Extra Form
Country China
Year 2023
Client Dongqian Lake Economic Tourism and Lake Development Bureau
Affiliation Yan Wu Yan Visual Design Co., Ltd.
Designer Mao Ming, Yao Dabin, Yang Zhe
English The "D" in the logo is taken from the initial letter of Dongqian Lake. The design of the upper left corner of D not only reflects the flow of water, but also conforms to the aesthetics of the Song Dynasty. Another part of logo is "Song" in handwritten English, which can be changed into different languages, implying the radiation and influence of Song culture on East and South Asia. The whole visual system uses the "D" element as the brand symbol, which is flexibly applied to different products such as posters. In addition, the exclusive brand visual pattern is formed by arranging "D" continuously.
Native 宋韵钱湖品牌形象设计旨在传播在地宋韵文化的同时,扩容东钱湖文化旅游形象,打造新的文旅品牌IP。 标志中的“D”取自于东钱湖英文里的首字母。字母左上角的特殊处理既体现了水的流动感,也符合宋代美学中的曲线感。标致另一部分为手写体英文的“宋”,文字可变化为不同国家语言的“宋”,寓意着宋文化对东亚南亚的辐射与影响。 标志的中文设计参考宋版书《梦溪笔谈》里的笔画结构,做了更符合宋韵主题的处理。 品牌主色取自于东钱湖蓝与宋代山水画纸上的暗金,辅助色则采用了一抹朱红来使整体色调更活跃。 整套视觉系统以标志里的“D”元素为品牌符号,灵活运用于海报/办公产品等不同周边上。此外,通过连续排列“D”组成专属品牌视觉纹样,应用于口罩/帆布包等物品。 除传统周边物料外,宋韵钱湖还推出了以字母“D”为基础的多款专属NFT,旨在为人们带来全新的钱湖印象。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Intelligent Water Resources Dispatch System

  2. 4Paradigm Sage AIOS Packaging Design


  4. ScienceCom

  5. SAIO

  6. Welcome Digital Bank Visual Identity

  7. Care Together Happy Together Visual branding

  8. Manna corporate identity design

  9. Pingtan Book House

  10. Korean Medicine Blooms

  11. Re Braille

  12. 4Paradigm Pandemic Prediction System Design


  14. Graphic design for Gwangju city commemoration

  15. The Worldly book design

  16. Bexei The Wandering Earth

  17. Garden Salt

  18. SFOC Visual Identity

  19. Jeonnam Dragons Football Club Rebranding

  20. Law Greening Workshop

  21. Happy X Day

  22. Care U Most

  23. 2022 Graduation exhibition GROW GLOW

  24. Bubble Bomb

  25. Energy Utopia

  26. WALRUS PUMP Brand Design

  27. Newing

  28. The Song rhythm of Dongqian Lake

  29. SHIN KONG Bank Light Evolution

  30. ROKAF Typeface

  31. THE PENTHOUSE Visual Branding

  32. BE BETTER Packaging for the Earth in 2050


  34. YNL Design CI Renewal

  35. Sauce Expert

  36. Project Echo

  37. Zaishengdao Rice Packaging Design

  38. Butak Care app services for care workers

  39. Prejudice

  40. Origami Amenities

  41. History and Legend of Gangneung

  42. Concept ARC Dual Flush Valve

  43. Midea Industrial City smart operation of IOC

  44. MY CHOICE Visual Branding

  45. SHIFTDOOR RESIDENCE Brand Identity


  47. NCSOFT Leaders Kit

  48. Welcome FG Seasons Greetings Pack

  49. Matsu HandPulled Noodle Brand Design

  50. TOLOKAH Brand Design

  51. Tuntex Branding

  52. Smart Home Network Wall Pad HDHN4000

  53. Sunforest

  54. XIJIAJIA An AI Digital Human

  55. Breeze White

  56. AIOT Smart Park Integrated System

  57. 4paradigm Sage HyperCycle CESS

  58. 60 year memories of WAN CHUAN HSING

  59. Smart Home Solution System HDHN 4000SET

  60. DNAKE Sapphire Series

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내

이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5