Communication

The Song rhythm of Dongqian Lake

Extra Form

Country	China
Year	2023
Award	WINNER
Client	Dongqian Lake Economic Tourism and Lake Development Bureau
Affiliation	Yan Wu Yan Visual Design Co., Ltd.
Designer	Mao Ming, Yao Dabin, Yang Zhe
English	The "D" in the logo is taken from the initial letter of Dongqian Lake. The design of the upper left corner of D not only reflects the flow of water, but also conforms to the aesthetics of the Song Dynasty. Another part of logo is "Song" in handwritten English, which can be changed into different languages, implying the radiation and influence of Song culture on East and South Asia. The whole visual system uses the "D" element as the brand symbol, which is flexibly applied to different products such as posters. In addition, the exclusive brand visual pattern is formed by arranging "D" continuously.
Native	宋韵钱湖品牌形象设计旨在传播在地宋韵文化的同时，扩容东钱湖文化旅游形象，打造新的文旅品牌IP。 标志中的“D”取自于东钱湖英文里的首字母。字母左上角的特殊处理既体现了水的流动感，也符合宋代美学中的曲线感。标致另一部分为手写体英文的“宋”，文字可变化为不同国家语言的“宋”，寓意着宋文化对东亚南亚的辐射与影响。 标志的中文设计参考宋版书《梦溪笔谈》里的笔画结构，做了更符合宋韵主题的处理。 品牌主色取自于东钱湖蓝与宋代山水画纸上的暗金，辅助色则采用了一抹朱红来使整体色调更活跃。 整套视觉系统以标志里的“D”元素为品牌符号，灵活运用于海报/办公产品等不同周边上。此外，通过连续排列“D”组成专属品牌视觉纹样，应用于口罩/帆布包等物品。 除传统周边物料外，宋韵钱湖还推出了以字母“D”为基础的多款专属NFT，旨在为人们带来全新的钱湖印象。
Positive Comments

1. in Industrial
   

   One piece anti theft backpack

2. in Communication
   

   SFOC Visual Identity

3. in Communication
   

   Jeonnam Dragons Football Club Rebranding

4. in Communication
   

   Law Greening Workshop

5. in Communication
   

   Happy X Day

6. in Communication
   

   Care U Most

7. in Communication
   

   2022 Graduation exhibition GROW GLOW

8. in Communication
   

   Bubble Bomb

9. in Communication
   

   Energy Utopia

10. in Communication
    

    WALRUS PUMP Brand Design

11. in Communication
    

    Newing

12. in Communication
    

    The Song rhythm of Dongqian Lake

13. in Space
    

    Weaving Haifu

14. in Communication
    

    Jangin Myeongye Surok

15. in Communication
    

    SHIN KONG Bank Light Evolution

16. in Communication
    

    ROKAF Typeface

17. in Industrial
    

    DuoSTiX Hand Shower

18. in Space
    

    YU SHAN COFFEE BOOKBAR

19. in Communication
    

    THE PENTHOUSE Visual Branding

20. in Industrial
    

    Wild wild child Fragrance Collection

21. in Space
    

    Wave House

22. in Communication
    

    BE BETTER Packaging for the Earth in 2050

23. in Space
    

    In Between the Red Brick Wall

24. in Industrial
    

    Exlicon Multi shape design tool

25. in Space
    

    Chengdu BMW Experience Center

26. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

27. in Space
    

    QUARK

28. in Communication
    

    YNL Design CI Renewal

29. in Space
    

    Yung Zing Tung Copper Culture Gallery

30. in Industrial
    

    Raresee The Eclipse

31. in Space
    

    Grayscale of Light

32. in Communication
    

    Sauce Expert

33. in Communication
    

    Project Echo

34. in Space
    

    Space 5 point 7

35. in Space
    

    bibu pet store

36. in Communication
    

    Zaishengdao Rice Packaging Design

37. in Industrial
    

    Plani

38. in Communication
    

    Butak Care app services for care workers

39. in Industrial
    

    Seal Built with Native Soil

40. in Communication
    

    Prejudice

41. in Industrial
    

    Carry On

42. in Communication
    

    Origami Amenities

43. in Communication
    

    History and Legend of Gangneung

44. in Industrial
    

    Hypergrowth Onboarding Kit

45. in Communication
    

    Concept ARC Dual Flush Valve

46. in Space
    

    Mist Garden

47. in Space
    

    H Wave Wall

48. in Industrial
    

    cocoda chair

49. in Space
    

    Quanzhou Experimental Middle School

50. in Communication
    

    Midea Industrial City smart operation of IOC

51. in Space
    

    IOC of Jingzhou factory

52. in Space
    

    Boundless Boundaries

Designed by sketchbooks.co.kr / sketchbook5 board skin