Extra Form
Country China
Year 2023
Award WINNER
Client Dongqian Lake Economic Tourism and Lake Development Bureau
Affiliation Yan Wu Yan Visual Design Co., Ltd.
Designer Mao Ming, Yao Dabin, Yang Zhe
English The "D" in the logo is taken from the initial letter of Dongqian Lake. The design of the upper left corner of D not only reflects the flow of water, but also conforms to the aesthetics of the Song Dynasty. Another part of logo is "Song" in handwritten English, which can be changed into different languages, implying the radiation and influence of Song culture on East and South Asia. The whole visual system uses the "D" element as the brand symbol, which is flexibly applied to different products such as posters. In addition, the exclusive brand visual pattern is formed by arranging "D" continuously.
Native 宋韵钱湖品牌形象设计旨在传播在地宋韵文化的同时,扩容东钱湖文化旅游形象,打造新的文旅品牌IP。 标志中的“D”取自于东钱湖英文里的首字母。字母左上角的特殊处理既体现了水的流动感,也符合宋代美学中的曲线感。标致另一部分为手写体英文的“宋”,文字可变化为不同国家语言的“宋”,寓意着宋文化对东亚南亚的辐射与影响。 标志的中文设计参考宋版书《梦溪笔谈》里的笔画结构,做了更符合宋韵主题的处理。 品牌主色取自于东钱湖蓝与宋代山水画纸上的暗金,辅助色则采用了一抹朱红来使整体色调更活跃。 整套视觉系统以标志里的“D”元素为品牌符号,灵活运用于海报/办公产品等不同周边上。此外,通过连续排列“D”组成专属品牌视觉纹样,应用于口罩/帆布包等物品。 除传统周边物料外,宋韵钱湖还推出了以字母“D”为基础的多款专属NFT,旨在为人们带来全新的钱湖印象。
Positive Comments
Board Pagination ‹ Prev 1 ... 3 4 5 6 7 ... 29 Next ›
/ 29
  1. 17th MIDNIGHT

  2. Genetic Linkage

  3. The Beauty of Taiwan Nature Tableware Set

  4. Pink Dream

  5. Lingering Scent of Tea

  6. 75 Degree White

  7. TailsPark

  8. Intelligent Water Resources Dispatch System

  9. 4Paradigm Sage AIOS Packaging Design

  10. MAKE IT CLEAN

  11. NC PLAY PROJECT

  12. ScienceCom

  13. FoldWave

  14. SAIO

  15. Welcome Digital Bank Visual Identity

  16. Care Together Happy Together Visual branding

  17. Manna corporate identity design

  18. Murakoshi House

  19. Pingtan Book House

  20. Korean Medicine Blooms

  21. Re Braille

  22. JEISYS MEDICAL LINEARZ

  23. 4Paradigm Pandemic Prediction System Design

  24. UNAJIRO VI

  25. Graphic design for Gwangju city commemoration

  26. Running badger electric go kart

  27. The Worldly book design

  28. KAN

  29. Bexei The Wandering Earth

  30. Garden Salt

  31. One piece anti theft backpack

  32. SFOC Visual Identity

  33. Jeonnam Dragons Football Club Rebranding

  34. Law Greening Workshop

  35. Happy X Day

  36. Care U Most

  37. 2022 Graduation exhibition GROW GLOW

  38. Bubble Bomb

  39. Energy Utopia

  40. WALRUS PUMP Brand Design

  41. Newing

  42. The Song rhythm of Dongqian Lake

  43. Weaving Haifu

  44. SHIN KONG Bank Light Evolution

  45. ROKAF Typeface

  46. DuoSTiX Hand Shower

  47. YU SHAN COFFEE BOOKBAR

  48. THE PENTHOUSE Visual Branding

  49. Wild wild child Fragrance Collection

  50. Wave House

  51. BE BETTER Packaging for the Earth in 2050

  52. In Between the Red Brick Wall

  53. Exlicon Multi shape design tool

  54. Chengdu BMW Experience Center

  55. TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

  56. QUARK

  57. YNL Design CI Renewal

  58. Yung Zing Tung Copper Culture Gallery

  59. Raresee The Eclipse

  60. Grayscale of Light

Board Pagination ‹ Prev 1 ... 3 4 5 6 7 ... 29 Next ›
/ 29

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5