Communication

Newing

Extra Form

Country	Korea
Year	2023
Award	GOLD WINNER
Affiliation	Seoul National University of science and technology
Designer	Jeong Geureen
English	"The news that adults watch is 'wok' and 'boring'!" Tens of thousands of articles are posted a day, but there is not much news that children can understand. But Surprisingly, many friends wanted 'news for children'. Newing is a news brand for these children, and it wants to change a news culture that is too difficult and too hard and boring.To address the high barriers to entry and difficult images of existing news, the brand designed in a young, bright tone that deviates from the rigid visual, and seven news-specific characters grow as they watch the news, giving them a fun motivation to watch the news.
Native	“어른들이 보는 뉴스는 ‘웩’하고 ‘노잼’ 이에요!” 하루에 수만개의 기사가 올라오지만, 어린이들이 제대로 이해할 수 있는 뉴스는 많지 않다는 사실. 그렇다면 아이들은 뉴스에 관심이 없는걸까요? 아니요! 놀랍게도 많은 친구들이 '우리를 위한 뉴스'를 원하고 있었습니다. 뉴잉Newing은 이런 어린이(초등학교 3-6학년)들을 위한 뉴스 브랜드로, 너무 어렵고 딱딱해 지루하기만한 뉴스 문화를 변화시키고자 합니다. 타겟이 기존 뉴스에서 느끼는 높은 진입 장벽과 어려운 이미지를 해소하기 위해 딱딱한 비쥬얼에서 벗어난 영하고 밝은 톤으로 디자인했으며, 7가지의 뉴스 분야별 캐릭터가 뉴스를 챙겨볼수록 성장하는 등 뉴스 시청에 즐거운 동기를 부여합니다. 시청 이후, 퀴즈 및 감정 남기기 등의 짧고 재밌는 형식의 활동을 통해 내용을 확인하고, 캐릭터를 활용하여 자유롭게 나의 생각을(토론, 시위) 표현할 수도 있습니다. 계속되는 새로운 뉴스(New-ing)를 아이들도 쉽게 알 수 있길(Knewing) 바라는, '아이들이 아는 뉴스, 뉴잉Newing'. 자, 내일부터는 뉴잉과 함께 뉴스를 즐겨볼까요?
Positive Comments

1. in Space
   

   17th MIDNIGHT

2. in Communication
   

   Genetic Linkage

3. in Communication
   

   The Beauty of Taiwan Nature Tableware Set

4. in Space
   

   Pink Dream

5. in Space
   

   Lingering Scent of Tea

6. in Space
   

   75 Degree White

7. in Communication
   

   TailsPark

8. in Communication
   

   Intelligent Water Resources Dispatch System

9. in Communication
   

   4Paradigm Sage AIOS Packaging Design

10. in Industrial
    

    MAKE IT CLEAN

11. in Communication
    

    NC PLAY PROJECT

12. in Communication
    

    ScienceCom

13. in Industrial
    

    FoldWave

14. in Communication
    

    SAIO

15. in Communication
    

    Welcome Digital Bank Visual Identity

16. in Communication
    

    Care Together Happy Together Visual branding

17. in Communication
    

    Manna corporate identity design

18. in Space
    

    Murakoshi House

19. in Communication
    

    Pingtan Book House

20. in Communication
    

    Korean Medicine Blooms

21. in Communication
    

    Re Braille

22. in Industrial
    

    JEISYS MEDICAL LINEARZ

23. in Communication
    

    4Paradigm Pandemic Prediction System Design

24. in Communication
    

    UNAJIRO VI

25. in Communication
    

    Graphic design for Gwangju city commemoration

26. in Industrial
    

    Running badger electric go kart

27. in Communication
    

    The Worldly book design

28. in Industrial
    

    KAN

29. in Communication
    

    Bexei The Wandering Earth

30. in Communication
    

    Garden Salt

31. in Industrial
    

    One piece anti theft backpack

32. in Communication
    

    SFOC Visual Identity

33. in Communication
    

    Jeonnam Dragons Football Club Rebranding

34. in Communication
    

    Law Greening Workshop

35. in Communication
    

    Happy X Day

36. in Communication
    

    Care U Most

37. in Communication
    

    2022 Graduation exhibition GROW GLOW

38. in Communication
    

    Bubble Bomb

39. in Communication
    

    Energy Utopia

40. in Communication
    

    WALRUS PUMP Brand Design

41. in Communication
    

    Newing

42. in Communication
    

    The Song rhythm of Dongqian Lake

43. in Space
    

    Weaving Haifu

44. in Communication
    

    SHIN KONG Bank Light Evolution

45. in Communication
    

    ROKAF Typeface

46. in Industrial
    

    DuoSTiX Hand Shower

47. in Space
    

    YU SHAN COFFEE BOOKBAR

48. in Communication
    

    THE PENTHOUSE Visual Branding

49. in Industrial
    

    Wild wild child Fragrance Collection

50. in Space
    

    Wave House

51. in Communication
    

    BE BETTER Packaging for the Earth in 2050

52. in Space
    

    In Between the Red Brick Wall

53. in Industrial
    

    Exlicon Multi shape design tool

54. in Space
    

    Chengdu BMW Experience Center

55. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

56. in Space
    

    QUARK

57. in Communication
    

    YNL Design CI Renewal

58. in Space
    

    Yung Zing Tung Copper Culture Gallery

59. in Industrial
    

    Raresee The Eclipse

60. in Space
    

    Grayscale of Light

Designed by sketchbooks.co.kr / sketchbook5 board skin