Extra Form
Country Chinese Taipei
Year 2023
Award WINNER
Client Matsu Co., Ltd.
Affiliation IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer HUNG JUI CHUN AND LIN CHUN CHANG
English Matsu means Garden of Pine Trees, so the Logo shows a pine tree cut by eight rays of light into nine sections to indicate long-standing auspiciousness. Three overlapping circles are in place to form Ping, a Chinese word for quality, and to infer that quality is of the essence in Matsu. Shaped like an ancient monetary ingot to mean Fortune, the Logo is viewed as a family emblem illustrating a spirit of professionalism and that Matsu makes the best hand-pulled noodles by adhering to the emblem ethos. The logo is also extended to the packaging with exquisite gold-lined Eastern floral patterns for a unique visual layout that is regal yet low-key.
Native 「麵為絲,技為針,穿針引線間,需剛柔並濟,才能織成藍圖大網。」是松園的企業核心。松園秉持日本工匠精神,堅持遵循日式古法技術,歷經48小時與16道工法研製方能完成美味的手延麵。松園也致力於無添加物麵的製作,堅持回歸麵食原點,僅採用麵粉、水、鹽三種成分進行加工。 而松園的松字意旨長青、長壽;園字表特定的區域。品牌更寓意為「一輩子只堅持做好一件事」,亦象徵松園食品一輩子秉持健康飲食及職人的精神製作美味麵食。在Logo設計中,以松樹作為主體,並形成三個圓圈表述品質至上的品字。其中採用8道白光將色塊切為9份,象徵長長久久的吉祥意象。而8道白光與整體造型更形成「元寶」之財源概念。松園將Logo視為家徽,闡述職人精神,並遵循家徽宗旨製作最好的手延麵。 本設計亦將Logo大方導入品牌禮盒視覺,並採用東方日式、精緻的繪製調性,琢磨花卉間的金色線條,加上Logo燙金質感與背景素雅底紋,讓禮盒呈現高尚既內斂風格,也形成松園獨有的視覺排列方式與設計。
Positive Comments
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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