Space

Soo Kee Jewellery

Extra Form
Country	Singapore
Year	2021
Award	GOLD WINNER
Client	Soo Kee Group
Affiliation	Spirit Of Design Analogy Pte Ltd
Designer	Tung Ching Yew
English	Located in Singapore’s most prestigious mall: ION Orchard, the flagship store of Soo Kee Jewellery stands at the forefront of The Jewellery Street. Conceptualized from the design language of Duality + Union, it further narrates how a marriage bond two individuals together as one. This leads to the spatial execution of two separated entrances that leads to a Union space. In a form of a Halo, it wraps and bonds the entire store while the circulation spaces leads the audience into this spatial core. The neutral palette of finishes and furnishings was chosen to direct an outcome that depicts the becoming of one, the union as a neutral ground.
Native	Soo Kee Jewellery品牌旗舰店设立在新加坡最高丹购物中心ION Orchard商场的室内珠宝街。自此成立二十多年的珠宝品牌需要展示自己作为市场上领先的结婚戒指品牌。因此，空间设计的叙述提升了品牌的个性。从一个衍生出双重性并结合设计语言的思维导图概念化，它进一步叙述了婚姻如何将两个人联系在一起。并在此概念基础上，设计了可以通往同一区域的两个不同的入口。中心区域位于圆环的光芒之下，而其他空间则用来引领顾客进入中心区域。店面设计选择了中性色调的饰面和材料，从而达到一个自然和谐的环境。 Soo Kee Jewellery品牌旗舰店设立在新加坡最高丹购物中心ION Orchard商场的室内珠宝街。自此成立二十多年的珠宝品牌需要展示自己作为市场上领先的结婚戒指品牌。因此，空间设计的叙述提升了品牌的个性。从一个衍生出双重性并结合设计语言的思维导图概念化，它进一步叙述了婚姻如何将两个人联系在一起。并在此概念基础上，设计了可以通往同一区域的两个不同的入口。中心区域位于圆环的光芒之下，而其他空间则用来引领顾客进入中心区域。店面设计选择了中性色调的饰面和材料，从而达到一个自然和谐的环境。
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