Communication

KHASTO Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	KHASTO
Affiliation	YNL Design
Designer	Yoona Lee, Eunah Kim, Soyoung Jung
English	KHASTO has continued the traditional Indian way since the 1980s, with block printing, embroidery, it is a lifestyle brand located in Amsterdam, Netherlands, that produces products using cotton fabrics with patterns and colorful colors. The main goal of the project was to preserve the old traditions and heritage of the past, and to melt KHASTO’s distinctive and distinctive printing methods and craftsmanship so that it could be seen as a modern, timeless brand. Considering the balance between the past and the present, we tried to approach consumers more attractively and comfortably by building an image that creates slow but sincere beauty.
Native	카스토는 1980년대부터 인도의 오랜 전통 방식을 이어 목판 인쇄와 자수, 패턴, 화려한 색상이 들어간 면직물을 이용한 제품을 생산하는 네덜란드 암스테르담에 위치한 라이프스타일 브랜드입니다. 과거의 오랜 전통과 헤리티지를 유지하며 카스토만의 차별성 있는 독특한 프린팅 제작 방식과 장인 정신을 녹여 현대적이고, 타임리스한 브랜드로 보여질 수 있도록 하는 것이 프로젝트의 중점적인 목표였습니다. 과거와 현대의 균형을 고려하여 느리지만 진정성 있는 아름다움을 만들어내는 이미지를 구축하여 소비자들에게 더욱 매력적이고 편안하게 다가가고자 했습니다.
Positive Comments

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

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