Communication

KHASTO Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	KHASTO
Affiliation	YNL Design
Designer	Yoona Lee, Eunah Kim, Soyoung Jung
English	KHASTO has continued the traditional Indian way since the 1980s, with block printing, embroidery, it is a lifestyle brand located in Amsterdam, Netherlands, that produces products using cotton fabrics with patterns and colorful colors. The main goal of the project was to preserve the old traditions and heritage of the past, and to melt KHASTO’s distinctive and distinctive printing methods and craftsmanship so that it could be seen as a modern, timeless brand. Considering the balance between the past and the present, we tried to approach consumers more attractively and comfortably by building an image that creates slow but sincere beauty.
Native	카스토는 1980년대부터 인도의 오랜 전통 방식을 이어 목판 인쇄와 자수, 패턴, 화려한 색상이 들어간 면직물을 이용한 제품을 생산하는 네덜란드 암스테르담에 위치한 라이프스타일 브랜드입니다. 과거의 오랜 전통과 헤리티지를 유지하며 카스토만의 차별성 있는 독특한 프린팅 제작 방식과 장인 정신을 녹여 현대적이고, 타임리스한 브랜드로 보여질 수 있도록 하는 것이 프로젝트의 중점적인 목표였습니다. 과거와 현대의 균형을 고려하여 느리지만 진정성 있는 아름다움을 만들어내는 이미지를 구축하여 소비자들에게 더욱 매력적이고 편안하게 다가가고자 했습니다.
Positive Comments

1. in Industrial
   

   A fast applied airbag fixing bandage

2. in Industrial
   

   TenKi Spliced magnetic suction toys

3. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

4. in Industrial
   

   Double Sided Chair

5. in Industrial
   

   Modular Screening Clinic for COVID19

6. in Industrial
   

   NBCQ Sound beach camping lamp

7. in Industrial
   

   The Sound of Length

8. in Industrial
   

   Degradable flowerpots without transplantation

9. in Communication
   

   RunnaB

10. in Industrial
    

    STRIX

11. in Communication
    

    Read The City Symposium

12. in Communication
    

    Wingk app for the visually impaired

13. in Industrial
    

    Highland

14. in Industrial
    

    Smart bedside lamp

15. in Communication
    

    distancE Cafe Brand Identity Design

16. in Space
    

    Changwon Public Library Rebranding

17. in Industrial
    

    Antige Micro needles Therapy System

18. in Industrial
    

    Loven Collection

19. in Industrial
    

    UNION MEDICAL UNIPICO

20. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

21. in Communication
    

    Tmall Autocare Tuning Center

22. in Communication
    

    heen Pinkme Blueme

23. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

24. in Industrial
    

    Single RF needle

25. in Communication
    

    Absolut Lab

26. in Industrial
    

    TRIFIT

27. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

28. in Industrial
    

    Smart Posture Measurement BAREUM series

29. in Communication
    

    Theiere

30. in Communication
    

    Brand Design for LUHA SHOP

31. in Industrial
    

    ENT Medical Chair System

32. in Communication
    

    COCON

33. in Space
    

    KClighting Global Flagship Showroom

34. in Communication
    

    KHASTO Brand Identity

35. in Communication
    

    Scott fabric deodorizers packaging

36. in Communication
    

    Smart Home Network Wall Pad HNF I8240

37. in Communication
    

    WATER APP

38. in Communication
    

    Intelligent Wind Turbine Prediction System

39. in Communication
    

    Smart Irrigation Agriculture Platform

40. in Communication
    

    Packing for CHJ Jewellery products

41. in Industrial
    

    STEADFAST Coffee Brewer

42. in Communication
    

    ANANTI Journey

43. in Industrial
    

    yokun Olfactory Training System

44. in Industrial
    

    PANCOM Hope thermometer campaign branding

45. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

46. in Communication
    

    THE Craving

47. in Industrial
    

    Listener

48. in Industrial
    

    sos balloon

49. in Industrial
    

    FUN TO barbecue integrated box

50. in Communication
    

    Premium makgeolli Weorabi

51. in Communication
    

    GENG TIAN

52. in Communication
    

    WARNING

53. in Industrial
    

    Aunion Objet Multi Plug

54. in Communication
    

    MYCRO BAY

55. in Communication
    

    Artisans of Korea

56. in Communication
    

    build up

57. in Communication
    

    2and4

58. in Communication
    

    ZERO Brand Identity

59. in Industrial
    

    Transper

60. in Industrial
    

    Cozy Time

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