Communication

Welcome Digital Bank Visual Identity

Extra Form

Country	Korea
Year	2023
Award	GRAND PRIZE
Affiliation	Welcome Savings Bank
Designer	Sungsoo Park, Kiwon Choi, Jaeseok Kim, Goen Jang
English	Welcome Digital Bank is a representative digital bank in Area established to popularize digital financial services. The brand concept of Welcome Digital Bank is ‘Easy & Accurate’. We provide innovative services so that customers who are not familiar with the digital environment can experience convenient digital financial services. These easy and convenient images are expressed in the simplest and most familiar shapes. Smooth curves represent easy images, and straight lines represent accurate images. The visual impact was intentionally avoided. This means the popularization of digital financial services.
Native	웰컴디지털뱅크는 디지털 금융 서비스의 대중화를 위해 설립된 한국의 대표적인 디지털 뱅크입니다. 웰컴디지털뱅크의 브랜드 컨셉은 ‘Easy & Accurate’입니다. 디지털 환경에 익숙하지 않은 고객들도 편리한 디지털 금융 서비스를 경험할 수 있도록 혁신적인 서비스를 제공합니다. 이러한 쉽고 편리한 이미지를 가장 단순하고 익숙한 도형으로 표현하였습니다. 부드러운 곡선은 쉬운 이미지를, 직선은 정확한 이미지를 나타냅니다. 고객들이 쉽고 정확한 금융 서비스의 이미지를 느낄 수 있도록 디자인하였습니다. 의도적으로 시각적인 충격을 지양하였습니다. 이것은 디지털 금융 서비스의 대중화를 의미합니다.
Website	www.welcomefg.co.kr
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

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    Exclusive Aesthetics

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    Revamp HK Intangible Cultural Heritage Centre

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    Ployground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

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    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

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    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    KZ MOBILITY Parking Lot

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    Future Deja Vu

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    CRRC Tianjin Jin Pu City Exhibition Hall

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    line in old town

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    Sunshine Rhythm

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    Hsing Tian Kong Moral Education Classroom

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    Pingtungs Civic Park Inclusive Playground

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    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

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    MORE THAN SIMPLCITY

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    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

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    17th MIDNIGHT

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    Pink Dream

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    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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